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The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

10 May 2023  |  North America  |  Customer Research

Retail Contact Center Growth Opportunities in North America—2023

Successful Providers Must Bridge the Physical and Digital Realms

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Preparing for a pandemic that lifts or redescends is top of mind for retailers that must navigate increasing foot traffic in stores and in malls with a large retail footprint. To mitigate economic headwinds, customer retention is key. Malls and retailers need new ways to entice pandemic-weary customers, and retailers must find the optimal mix of di...

BFSI organizations are exploring ways to expand their business and boost the productivity of their employees while establishing closer relationships with their customers while delivering great products/ services. Digital transformation is really enabling BFSI organizations to unlock these outcomes. Extending this further, BFSI contact centers focus...

This research study looks at market trends, drivers, and restraints for the North American contact center outsourcing market. It also provides market size, market share, forecasts and breakdown of the North American contact center outsourcing market by vendor tiers and market share for major market participants. Tier I vendors are profiled along wi...

This research study looks at market trends, drivers, and restraints for the North American contact center outsourcing market. It also provides market size, market share, forecasts and breakdown of the North American contact center outsourcing market by vendor tiers and market share for major market participants. Tier I vendors are profiled along wi...

Carbon Black helps in strengthening and increasing longevity of products, so it is widely used as restraining agent across various industries. Specialty Carbon is increasingly gaining importance in high performance sectors such as automotive and electronics industries. Increasing investment in Indian tyre industry due to import ban on CB, rapidly g...

As the customer contact landscape continues to be disrupted, the CX team at Frost & Sullivan has seen three noteworthy topics come across our desks repeatedly over the course of 2018, each of which resulted in detailed white-papers. These are by no means the only technology-related topics of importance as far as the CX goes, but it’s noteworthy how...

The global CCaaS market generated revenue of $4.99 billion in 2021, a 21.6% increase from 2020. Frost & Sullivan projects that revenue will increase at a 13.2% compound annual growth rate to reach $9.29 billion by 2026. The North American CCaaS market contributed $3.03 billion of that 2021 amount (representing 14.2% year-over-year growth) and is ex...

The Global Homes and Buildings Industry Outlook 2026 from Frost & Sullivan highlights accelerated transformation amid persistent macroeconomic headwinds. Following 5.5% growth in 2025, the sector is projected to expand by 4.0%–7.7% in 2026, driven by demand for AI-powered building technologies, smart home ecosystems, sustainable HVAC and energy sys...