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31 Jan 2024  |  North America  |  Market Research
US Passenger Vehicle Original Equipment Manufacturers Advanced Driver Assistance Systems R&D Strategies, 2030
$50-billion Investments in ADAS R&D Will Increase Driver Engagement and Vehicle Safety Performance, Enhancing the End-customer Experience
A growing demand for safety and convenience features has amplified the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles. Original equipment manufacturers seek to adopt level-2-and-above features in their mass-market vehicles to gain a competitive advantage. The United S...
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24 Apr 2026  |  Global  |  Technology Research
Growth Opportunities in Energy Storage, solid state batteries, ADAS, LiDAR, and Connected Vehicles
Mobility Technology Opportunity Engine
The Mobility Technology Opportunity Engine (TOE) covers innovations pertaining to Energy Storage, solid state batteries, ADAS, LiDAR, and Connected Vehicles.The purpose of the Mobility Technology TOE is to raise awareness of global technology innovations in self-propelled ground-based mobile platforms that are not only technically significant but p...
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29 Aug 2024  |  Global  |  Market Research
Growth Opportunities in Advanced Driver Assistance Systems for Passenger Vehicles, China, 2023 2030
Stiff Competition from Domestic Players is Driving Transformational Growth by Pushing International OEMs to Offer Higher Levels of ADAS Features
To become the global leader in the autonomous driving market, the Chinese government has paved the way for its automotive industry to leapfrog and develop autonomous solutions within the country. This has resulted in domestic original equipment manufacturers (OEMs) developing innovative features such as navigate-on-pilot and other L3/L4 solutions. ...
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24 Jul 2026  |  Global  |  Technology Research
Growth Opportunities in AI Powered Autonomous Driving, SDV, Charging, Chip Architecture, and ADAS
Mobility Technology Opportunity Engine
The Mobility Technology Opportunity Engine (TOE) covers innovations pertaining to AI Powered Autonomous Driving, SDV, Charging, Chip Architecture, and ADAS.The purpose of the Mobility Technology TOE is to raise awareness of global technology innovations in self-propelled ground-based mobile platforms that are not only technically significant but p...
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18 Aug 2022  |  Global  |  Technology Research
AR Cloud: The Next Frontier in Augmented Reality
Growth Opportunities in Unifying the Digital and the Physical World for Truly Immersive Experiences
Advanced technologies such as augmented reality (AR), virtual reality (VR), and extended reality (XR) have seen considerable development in recent years. Many mobile and head-mounted devices support immersive technologies, which require a point cloud for multiple users to view and access information in real time. Companies have invested in building...
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11 May 2022  |  North America  |  Market Research
North American and European Truck ADAS Growth Opportunities
OEM Technology Strategy is to Offer Nearly Every Level 1™ and Level 2™ ADAS Function as Either a Standard or as an Option by 2025
The global demand for trucks has risen with the increase in capacity, the requirement for faster transfer influenced by economic developments, new business ventures, and changing buying patterns. Fleets are exploring advanced technologies, primarily autonomous trucks, to increase efficiency within their supply chain. Although the technology that ma...
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06 Aug 2012  |  Asia Pacific  |  Market Research
Analysis of the Advanced Driver Assistance Systems (ADAS) Market in South Korea
Integrated Systems with Low-cost, Robust Solutions to Drive Market
This RS gives an analysis of Advanced Driver Assistance Systems (ADAS) market in South Korea. It offers insights into the trends in the emerging ADAS in the country such as Adaptive Cruise Control(ACC), Lane Deviation Warning Systems (LDWS), Blind Spot Detection Systems (BDS), Night Vision Systems (NVS) and Smart Parking Assistance (SPA). The RS of...
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30 Sep 2016  |  Global  |  Market Research
Insight on North American OEM ADAS Sensor Strategies
Market Leader to be the Next in Line with the Introduction of Semi-autonomous Features in the North American Market
While OEMs are racing toward achieving level 4 and 5 automation features in their vehicles in North America, there will be major changes and improvements in the ADAS sensors that will be used to achieve the desired features. With this in mind, some OEMs are also looking forward to transforming themselves as mobility service providers rather than re...
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22 Dec 2023  |  Global  |  Technology Research
Impact Assessment of Advanced Electronics Technologies for AR, VR, and XR Applications
Computing, Display, Sensors, and Controls Drive Growth Opportunities
Augmented reality (AR), virtual reality (VR), and mixed reality (MR) refer to the spectrum of experience and technologies that connect the real and virtual worlds. These technologies immerse users or augment the real world through audio, visual, and haptic cues. This research report analyzes the global AR, VR, and MR markets as subsegments of the b...
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04 Apr 2014  |  Europe  |  Market Research
Analysis of the Advanced Driver Assistance Systems (ADAS) Market in Europe
Collision Prevention Functions Hold Maximum Potential of Sixfold Revenue Growth Until 2019
Vehicle safety and driver comfort attract tremendous interest within the automotive industry, with legislations to touch every aspect of safety from avoiding collisions to pedestrian security. Given that autonomous driving is a real possibility, ADAS is expected to take centre-stage for chassis and safety systems in an automobile. This will channel...
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