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This Frost & Sullivan deliverable provides a structured assessment of the strategic imperatives expected to shape the paints and coatings industry over the next 2 decades. It consolidates a diverse set of drivers, including technology evolution and competitive disruption, regulatory shifts, business model innovation, and changes across the customer...

The global extended reality (XR) market is entering a new growth cycle, shifting from device-led adoption toward software-, platform-, and monetization-driven expansion. While headset shipments remain cyclical and closely tied to hardware refresh cycles, value creation is increasingly driven by scalable XR software platforms, recurring subscription...

This Frost Radar™ highlights the online video platform market at a critical inflection point: platforms have evolved from simple delivery layers into the economic engines of streaming. As the industry shifts its focus from subscriber growth to monetization efficiency, the platforms are emerging as the primary control layer for hybrid revenue models...

Electronic chemicals constitute a foundational input to semiconductor, printed circuit board (PCB), and flat panel display (FPD) manufacturing, underpinning the precision, purity, and performance requirements of increasingly sophisticated electronic devices. This study presents a comprehensive analysis of the global electronic chemicals market, enc...

This study will benefit those interested in understanding which emerging trends will have an impact on the global UGV market, including where opportunity lies and how technology adoption can add value in terms of advancing security objectives. This growth insight delves into how the market will evolve during the forecast period of 2021 to 2028. Tec...

The enterprise network services space is a mature competitive market, with growth expected between 1% and 3% globally in the coming years. Industry participants contribute hundreds of millions and even billions of dollars in network investments and pursue local partners to fulfill and execute their end-to-end solutions. In this market, portfolios m...

Navigation systems are among the initial in-vehicle innovations added for consumer convenience that have evolved as more technological advancements emerge. With in-vehicle connectivity, use cases for in-vehicle navigation systems have expanded, allowing new opportunities for in-vehicle navigation services. Frost & Sullivan has interviewed thought...

Generative AI (GenAI) has garnered huge interest and holds great promise for optimizing business operations by automating routine tasks, streamlining workflows, and providing intelligent insights that improve efficiency, quality, and performance. Ongoing innovation in artificial intelligence (AI) has introduced GenAI with far-reaching implicatio...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...