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Quantum computing developments have witnessed a remarkable progress in the two past decades, involving a multi-disciplinary field of applied research. With the advent of disruptive technologies which addresses individual quantum states, quantum properties such as superposition and entanglement have led to the development of a completely new approac...

The enterprise network services space is a mature competitive market, with growth expected between 1% and 3% globally in the coming years. Industry participants contribute hundreds of millions and even billions of dollars in network investments and pursue local partners to fulfill and execute their end-to-end solutions. In this market, portfolios m...

With increased interest in precision medicine and demand for telemedicine and digital solutions in hospitals and laboratories, digital pathology has the opportunity to grow in its clinical, pharma, and research applications. Advances in AI-based algorithms and data management and analysis software offer immense potential in improving workflow, aut...

This research pertains to the global drone in a box (DiaB) market. A DiaB system includes a self-contained charging and control station for an unmanned aerial vehicle (UAV) that is protected from the elements by a retractable door apparatus. DiaB systems contain sensors and subsystems that enable autonomous precision takeoff and landing, data trans...

While this deliverable focuses on Brazil, it is part of the larger 7-nation, 6-industry survey. The complete Voice of the Enterprise Security Customer survey by Frost & Sullivan samples organizations across major international business regions and is based on responses from 2,448 CISOs and key security decision-makers. The nations surveyed are Japa...

Generative AI (GenAI) has garnered huge interest and holds great promise for optimizing business operations by automating routine tasks, streamlining workflows, and providing intelligent insights that improve efficiency, quality, and performance. Ongoing innovation in artificial intelligence (AI) has introduced GenAI with far-reaching implicatio...

Urban air mobility (UAM), also known as advanced air mobility (AAM), is among the fastest-growing emerging industries in the mobility landscape. In 2018, approximately 100 electric vertical take-off and landing (eVTOL) aircraft concepts were registered with the Vertical Flight Society (VFS), and, as of late 2022, this number was in the region of ap...

Since 2010, Frost & Sullivan has conducted an annual web-based survey of enterprise cloud decision makers. The goal is to understand not just what choices they make about cloud workloads and data, but also why. One area of inquiry is why enterprises have selected their primary public cloud service provider. In this highly concentrated market, the t...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...