Search results for: 'structural ad da1a'

The global extended reality (XR) market is entering a new growth cycle, shifting from device-led adoption toward software-, platform-, and monetization-driven expansion. While headset shipments remain cyclical and closely tied to hardware refresh cycles, value creation is increasingly driven by scalable XR software platforms, recurring subscription...

Industrial electrification is rapidly shifting from a niche decarbonization effort to a central driver of competitiveness, resilience, and long‑term industrial growth. Process heat dominates manufacturing energy demand and relies heavily on fossil fuels, leaving industry exposed to emissions regulations, fuel price volatilities, and geopolitical ri...

The collaboration and communication device landscape is undergoing a structural shift, characterized by steady realignment as AI and hybrid work reshape the workplace. Across global markets, enterprises are recalibrating to a adjust to the hybrid work baseline, while the demand for higher-quality, more intelligent endpoints continues to rise. Custo...

Smart surface coatings and functional interfaces for extreme environments are emerging as critical enablers of industrial resilience, asset longevity, and operational efficiency across aerospace, energy, transportation, infrastructure, manufacturing, and defense sectors. As operating conditions become increasingly severe due to higher temperatures,...

This report examines the transformation of the Customer Experience (CX) Management and Business Process Outsourcing (BPO) industry as artificial intelligence (AI), automation, and evolving enterprise expectations re-shape traditional service delivery models. Drawing on insights from Frost & Sullivan analysts Sebastian Menutti, Sherrel Roche, and Kr...

This study will benefit those interested in understanding which emerging trends will have an impact on the global UGV market, including where opportunity lies and how technology adoption can add value in terms of advancing security objectives. This growth insight delves into how the market will evolve during the forecast period of 2021 to 2028. Tec...

The global automotive product to service market will be driven by mobility, connected services, and value-added upgrades. New business model disruptions are expected and they will extend the automotive service revenue pool up to $ 1.3 trillion. Car companies are evolving from the business of merely manufacturing and selling cars, to providing relat...

Although India is one of the fastest growing mobile and broadband markets in the world, telcos in India face challenges on a number of fronts: an intensively competitive market with a large number of players, declining fixed-line revenues, increasing mobile customer churn brought about by mobile number portability, declining mobile revenue per user...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...