Search results for: 'licensing ad monetization'

The geospatial value-added services market is seeing an influx of new participants owing to cheaper satellite data products and services and enabling information and communication technologies. Established incumbents have to compete with not only these participants but also new customer groups arising from the evolution of new use cases. The marke...

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

Automatic number plate recognition (ANPR) is an emerging technology that enables the recognition of license plate characters, both alphanumeric and non-alphanumeric, from still images or video footage of vehicles. The ANPR system creates a searchable database that law enforcement agencies or private companies can later use to identify vehicles that...

18 Jun 2021  |  Global  |  Megatrends

Trend Opportunity Profiles—Data Marketplaces

B2B Portals Enabling Monetization of Enterprise Data

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More than 2.5 quintillion bytes of data are generated every day, of which 90% was generated in the last two years. With this explosive amount of data generation, data marketplaces have immense potential to create new revenue streams by productizing data assets. Data marketplaces are displacing old data sharing models and significantly altering the...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

The global extended reality (XR) market is entering a new growth cycle, shifting from device-led adoption toward software-, platform-, and monetization-driven expansion. While headset shipments remain cyclical and closely tied to hardware refresh cycles, value creation is increasingly driven by scalable XR software platforms, recurring subscription...

The automotive industry is among the most affected by the COVID-19 pandemic and the ongoing semiconductor shortage. The resulting economic crisis impacted overall vehicle sales, leading to a delay in value chain components supply and technology introduction and a shift in consumer preferences. Original equipment manufacturers (OEMs) and value ch...

22 Mar 2018  |  North America  |  Market Outlook

Global Automotive Industry Outlook, 2018

Vehicle Sales to Inch Closer to 100 Million Units as Data Monetization Takes Centerstage

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Key Issues Addressed

The automotive landscape is rapidly changing every year. The convergence of various technologies and industries with the automotive space is creating numerous opportunities in the market. Digitization and connectivity are generating large volumes of usage data, which will enable new revenue streams such as data monetization in the automotive indust...

Europe’s parking market is undergoing a structural transformation driven by urban decarbonization policies, electrification, digital enforcement, and the reallocation of curbside space. This study provides a strategic assessment of the European parking market, analyzing how parking is evolving from a traditional real estate and enforcement function...