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Since 2010, Frost & Sullivan has conducted an annual web-based survey of enterprise cloud decision makers. The goal is to understand not just what choices they make about cloud workloads and data, but also why. One area of inquiry is why enterprises have selected their primary public cloud service provider. In this highly concentrated market, the t...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

This study assesses the automotive market in the Association of Southeast Asian Nations (ASEAN) and focuses on the 5 main markets: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. The analysis covers passenger vehicles (PVs) and pickups. In the ASEAN automotive market, pickups are the most used and popular commercial vehicles (CVs) in v...

Small and medium-sized businesses (SMBs) are hastening to the cloud. Similar to their large counterparts, they are transforming to a digital-first business, with the cloud as a foundation. According to Frost & Sullivan's 2022 global cloud user survey, 78% of SMBs use public cloud for at least some of their business applications and data. This repre...

Generative AI (GenAI) has garnered huge interest and holds great promise for optimizing business operations by automating routine tasks, streamlining workflows, and providing intelligent insights that improve efficiency, quality, and performance. Ongoing innovation in artificial intelligence (AI) has introduced GenAI with far-reaching implicatio...

Urban air mobility (UAM), also known as advanced air mobility (AAM), is among the fastest-growing emerging industries in the mobility landscape. In 2018, approximately 100 electric vertical take-off and landing (eVTOL) aircraft concepts were registered with the Vertical Flight Society (VFS), and, as of late 2022, this number was in the region of ap...

This study explores the growth of sensor technologies and their application in the agriculture industry, particularly in the agritech sector. With sustainability becoming a global trend, governments, companies, and non-profit agencies have realized the potential offered by different sensing technologies for optimizing resource usage. Although not a...

Hydropower will remain the leading source of electricity in Latin America throughout the forecast period (2024 to 2035), but renewable energy (RE) will experience substantial increases. Utility solar photovoltaic (PV) power and onshore wind dominate total investment. Latin America s offshore wind sector is far less developed than those of Europe or...

This Frost & Sullivan analysis examines the global electric two-wheeler (E2W) industry, covering key regions, namely the top-five E2W markets and their major players. This analysis identifies key market drivers and restraints, E2W segments (mopeds, scooters, and motorcycles), and major regulations, with a segmentation by region. Innovative business...