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The e-hailing market in the ASEAN is showing clear signs of growth and is likely to emerge as a key mode of transport in the region in short to medium term. Urban areas are expected to be the primary segment for e-hailing apps in the ASEAN. The younger population of smartphone users are likely to be the key target market. Several participants have ...

29 Jul 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Financial Services Growth Opportunities

Disruptive Technologies, Customer Value Chain Compression, and Strategic Partnering are Fueling Growth

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Mobile financial services (MFS) allow customers to access financial services and make financial transactions through mobile applications (apps). The use of mobile apps is playing an important role in the adoption of MFS in the Asia-Pacific (APAC), especially in areas where the mobile penetration rate is high and the population is largely underbanke...

When COVID-19 lockdowns in early 2020 forced businesses to close physical locations, demand for digital options soared as employees shifted to working from home and customers sought alternative means of interaction. Australian organizations made major changes to their processes and technology to address the initial crisis. Their contact centers wer...

31 Aug 2021  |  Asia Pacific  |  Customer Research

Navigating Digital Transformation Through COVID-19 and Beyond, Asia-Pacific

Businesses Accelerate Digital Transformation Projects and Leverage Flexible Cloud Services to Enable Faster Return to Growth

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This research service provides the data collected through an online survey of 804 IT and telecom decision makers across customer size segments, industries, and world regions. The survey was conducted in November and December 2020 and the following respondents qualified. • IT/telecom decision makers in organizations with more than 10 employees...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The COVID-19 pandemic has definitely brought about a lot of positive, flexible changes in the way people are moving; for instance, tourists now use P2P carsharing instead of traditional car rentals. The car is increasingly losing its importance as a status symbol, and millennials are very comfortable using multiple mobility apps to complete thei...

Businesses are increasingly adopting cloud services as the imperative way to embrace their digital transformation journey. By using cloud services, they are able to leverage on the latest technologies to increase productivity, reduce significant costs in terms of product ownership, operation and maintenance. Though most businesses know the benefit...

25 Jan 2022  |  Asia Pacific  |  Market Research

Southeast Asia Enterprise Mobility Management Growth Opportunities

Strategic Imperatives Include Mega Trends, Disruptive Technologies, and Innovative Business Models

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Enterprise mobility management (EMM) is software used to securely manage the endpoints of an enterprise. Endpoints can include desktops, computers, laptops, tablets, smartphones, wearables, and the Internet of Things that employees use to access enterprise resources. Enterprise IT must implement a strategy to manage all enterprise devices, bring yo...