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02 Dec 2022  |  North America  |  Megatrends
Transformative Mega Trends in the United States through 2030
Transformational Growth Opportunities in a Country Facing Converging Forces of Change; Technology in America: Chapter 2 of a 3–part Series
This research service is chapter 2 of a 3-part series that examines the technological advancements and convergences led by major shifts in artificial intelligence, cognitive computing, 5G, blockchain and digital reality across cities, businesses, and consumers. The high rate of digital adoption, supported by strong indicators, such as over 95% smar...
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31 Jan 2020  |  North America  |  Market Research
Server-Side Ad Stitching Finds a Home in Live and Catch-Up
Server-Side Ad Stitching in Live and Catch-Up
Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...
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02 Dec 2019  |  North America  |  Market Research
The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos
AVOD Providers are Unsure About Integrating into an Ad-supported Business Model
The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...
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09 Nov 2022  |  North America  |  Market Research
Market Potential for Level 4 Autonomous Trucks in the United States—Last-mile B2C Delivery
Transformational Growth of Autonomous Vehicle Adoption to Result in 31.4% Autonomously-driven Last-mile B2C Deliveries in 2040
Autonomous trucks are the next logical step to overcome logistics bottlenecks and match pace with the rapidly changing freight carriage ecosystem. Unlike human drivers, who must limit their operating hours to remain safe, autonomous systems can operate trucks 24-7, increasing commodity flow in the freight value system. Several leading automotive OE...
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27 Sep 2013  |  North America  |  Market Research
New Mega Trends in the US Automotive Sector
Impact of Mega Trends on the Future of Mobility
In the future, 85% of the US population will be living in urban areas. Increased connectivity among vehicles and roadway infrastructure will improve roadway safety, traffic congestion, and pave the way for adoption of autonomous driving technologies. In addition, people over the age of 65 will represent 20% of the population and constitute one of t...
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24 May 2017  |  North America  |  Market Research
Global Mega Trucks Market, Forecast to 2025
Demographics and Infrastructure Calibration in the Freight Logistics Market will Drive Mega Truck Demand Despite Legislative Hurdles from 2017–2025
Mega trucks are seen as a solution to growing problems faced due to road congestion and emissions by reducing the need for more conventional sized trucks on the road. They also lower cost per ton for fleets along with addressing growing freight demand. However, significant obstacles lay ahead of implementation of mega trucks with serious questions ...
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17 Dec 2019  |  North America  |  Market Research
NA and EU Sensor Data Fusion Strategies for ADAS and AD Systems, Forecast to 2025
Strategies Influencing Key Design Elements of E/E Architecture and Sourcing AD Software to Achieve L3 and Above Autonomy
The evolution in autonomy and increase in the adoption of driver assistance systems have generated a need to sense and perceive the surrounding environment of a vehicle entirely and accurately. The fusion of forward-looking sensor data has given OEMs and Tier-I suppliers opportunities to offer multiple ADAS applications at low costs, while providin...
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23 Jan 2019  |  North America  |  Market Research
Global Regulations, Budgeting and Testing for Autonomous Driving (AD) Solutions, 2018
AD Technologies Set for Take-off; North America to Take the Lead Initially
Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-ups to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on supportive legislation, several regions across the globe have been identified ...
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09 May 2019  |  North America  |  Market Outlook
Global Autonomous Driving (AD) Industry Outlook, 2019
1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership
The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...
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30 Sep 2015  |  North America  |  Megatrends
Mega Trends in Africa
Macro-to-micro Implications for Businesses, People, and Society
The study 'Mega Trends in Africa' will weigh in on Africas future prospects, examining exogenous factors or Mega Trends that will drive Africas growth story over the next ten years. The study will provide visionary insights into the impact of digital trends, such as virtual currency and future direction of a cashless African economy. Further, it pr...
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