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Many organizations in APAC have now incorporated emerging technologies such as cloud computing, software-as-a-service applications, and the internet of things into business operations as part of their digital transformation journey. Incorporating these emerging technologies allows organizations to improve overall productivity. However, this has led...

As organizations rapidly adopt digital technologies and incorporate them into their daily operations and customer-facing services, the surge of digitalization, including the increasing adoption of digital processes, IoT, and cloud-based technology, has resulted in increasingly complex IT environments while exposing organizations to higher levels of...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

2021 marked the beginning of the revival of meeting rooms and office spaces. As businesses prepare for the return to office, meeting rooms have seen growing technology investments to support hybrid work. Despite the headwinds from the impact of supply chain issues and component shortages which have triggered uneven sales cycles throughout 2021, the...

The Asia-Pacific next-generation diagnostics market's revenue is projected to decline by 5.0% in 2023, attributed to the reduced demand for COVID-19-related testing. Rapid expansion in non-COVID molecular diagnostics and point-of-care testing (POCT) will not be sufficient to drive the overall recovery of the region. As companies continue to focus o...

This study assesses on-demand food delivery in Southeast Asia, with a focus on the platform-to-consumer segment. The key countries discussed are Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. On-demand food delivery is a door-to-door and online-to-offline service. Service operators integrate the value chains of catering ...

The scale and sophistication of cyberattacks in China continue to rise, driven by the rapid adoption of cloud computing, mobile applications, IoT devices, and industrial digitalization. Increasing automation of attacks, combined with wider use of AI-driven intrusion techniques, is placing unprecedented pressure on organizations to strengthen visibi...

The Japanese Advance Malware Detection (AMD) solution market witnessed a healthy YoY growth rate of 13.6%. Basic cybersecurity solutions, such as firewall, IDS/IPS and content security (email and web security) are quite saturated in terms of cybersecurity investment. As such, advanced cybersecurity solution is still a growing market in Japan, with ...

India’s electric vehicle (EV) market is expected to experience robust growth between 2025 and 2032, driven by supportive government policies, localization initiatives, technological advancements, and increasing consumer acceptance. The market transformation is being shaped by three key strategic imperatives: competitive intensity, transformative me...