Search results for: 'one ad road'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-ups to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on supportive legislation, several regions across the globe have been identified ...

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

This competitive benchmarking focuses on the growth of the electric truck market in North America and its aftermarket service opportunities. The study provides information on key OEMs and non-OEMs and their electric truck service strategies. Opportunity size is determined by forecasting the number of LD, MD, and HD trucks on the road and the averag...

The evolution in autonomy and increase in the adoption of driver assistance systems have generated a need to sense and perceive the surrounding environment of a vehicle entirely and accurately. The fusion of forward-looking sensor data has given OEMs and Tier-I suppliers opportunities to offer multiple ADAS applications at low costs, while providin...

The automotive industry is among the most affected by the COVID-19 pandemic and the ongoing semiconductor shortage. The resulting economic crisis impacted overall vehicle sales, leading to a delay in value chain components supply and technology introduction and a shift in consumer preferences. Original equipment manufacturers (OEMs) and value ch...

12 May 2021  |  North America  |  Market Research

Impact of Covid on Transportation Network, Growth Opportunities

Visionary Perspective of Mobility Industry's Road to Recovery until 2025

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Growing population and congestion levels in cities across the globe ensured the growth of shared mobility segments, such as carsharing, peer-to-peer carsharing, e-hailing, ridesharing (carpooling), demand-responsive transit (DRT), and micromobility services, such as bikesharing. Greater focus on commuting flexibility through real-time trip planning...

The inauguration of a new U.S. president in January 2025 not only changed the administration but also initiated a complete shift in managing the U.S. economy. A key focus is the rapid implementation of tariffs affecting the U.S. and its trading partners. Tariffs act as a tax on businesses importing goods, since companies cannot retrieve their produ...