Category Management: Class 1–3 Wiper Blades Aftermarket in North America

Category Management: Class 1–3 Wiper Blades Aftermarket in North America

Total Category Revenue Up 30% in 2021

RELEASE DATE
10-Nov-2022
REGION
North America
Deliverable Type
Market Research
Research Code: K7D7-01-00-00-00
SKU: AU02440-NA-MT_27102
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Description

The North American class 1–3 wiper blades aftermarket is experiencing a major shift in demand from conventional to beam product types. This change offers significant growth potential for suppliers that can properly position their products with distributors and consumers. Frost & Sullivan expects total revenue in the wiper blades aftermarket to rise from approximately $893.6 million in 2021 to an estimated $1.34 billion in 2028. Growth rates will be driven mainly by the beam blades segment. The new wiper blades automakers introduced during the last decade strongly affect product sales in the aftermarket, including replacement products. Wiper blade replacement remains one of the most under-performed vehicle maintenance services, suggesting a large, hidden, and unmet market need.

Frost & Sullivan bases its analysis of the North American class–3 wiper blades aftermarket on extensive interviews with suppliers and distributors. In addition, primary research is combined with ongoing customer surveys and field research to validate findings and capture key market trends. Where applicable, the study makes comparisons to Frost & Sullivan’s previous research on wiper blades to help identify recent trends.

Author: Stephen Spivey

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the North American Wiper Blades Aftermarket

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Segmentation

Key Competitors

Growth Metrics

Distribution Channels

Growth Drivers

Growth Restraints

Forecast Assumptions

Revenue and Unit Shipment Forecast

Revenue Forecast by Product

Unit Shipment Forecast by Product

Revenue Forecast Analysis

Pricing Trends and Forecast Analysis

Competitive Environment

Revenue Share

Revenue Share Analysis

Key Growth Metrics for Conventional Wiper Blades

Revenue and Unit Shipment Forecast, Conventional Wiper Blades

Forecast Analysis, Conventional Wiper Blades

Key Growth Metrics for Beam Wiper Blades

Revenue and Unit Shipment Forecast, Beam Wiper Blades

Forecast Analysis, Beam Wiper Blades

Key Growth Metrics for Hybrid Wiper Blades

Revenue and Unit Shipment Forecast, Hybrid Wiper Blades

Forecast Analysis, Hybrid Wiper Blades

Key Growth Metrics for Rear Wiper Blades

Revenue and Unit Shipment Forecast, Rear Wiper Blades

Forecast Analysis, Rear Wiper Blades

Key Growth Metrics for Winter Wiper Blades

Revenue and Unit Shipment Forecast, Winter Wiper Blades

Forecast Analysis, Winter Wiper Blades

Key Growth Metrics for Specialty Wiper Blades

Revenue and Unit Shipment Forecast, Specialty Wiper Blades

Forecast Analysis, Specialty Wiper Blades

Growth Opportunity 1: Private Labeling for Market Share Growth

Growth Opportunity 1: Private Labeling for Market Share Growth (continued)

Growth Opportunity 2: Brand Licensing to Gain Credibility with Customers

Growth Opportunity 2: Brand Licensing to Gain Credibility with Customers (continued)

Growth Opportunity 3: Direct Importing to Gain Cost Advantages

Growth Opportunity 3: Direct Importing to Gain Cost Advantages (continued)

Growth Opportunity 4: Specialization in Premium Products to Enhance Profitability

Growth Opportunity 4: Specialization in Premium Products to Enhance Profitability (continued)

Growth Opportunity 5: Joint Ventures to Support Low-cost Production

Growth Opportunity 5: Joint Ventures to Support Low-cost Production (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

The North American class 1–3 wiper blades aftermarket is experiencing a major shift in demand from conventional to beam product types. This change offers significant growth potential for suppliers that can properly position their products with distributors and consumers. Frost & Sullivan expects total revenue in the wiper blades aftermarket to rise from approximately $893.6 million in 2021 to an estimated $1.34 billion in 2028. Growth rates will be driven mainly by the beam blades segment. The new wiper blades automakers introduced during the last decade strongly affect product sales in the aftermarket, including replacement products. Wiper blade replacement remains one of the most under-performed vehicle maintenance services, suggesting a large, hidden, and unmet market need. Frost & Sullivan bases its analysis of the North American class–3 wiper blades aftermarket on extensive interviews with suppliers and distributors. In addition, primary research is combined with ongoing customer surveys and field research to validate findings and capture key market trends. Where applicable, the study makes comparisons to Frost & Sullivan’s previous research on wiper blades to help identify recent trends. Author: Stephen Spivey
More Information
Deliverable Type Market Research
Author Stephen Spivey
Industries Automotive
No Index No
Is Prebook No
Podcast No
Predecessor K68A-01-00-00-00
WIP Number K7D7-01-00-00-00