Category Management: Class 1–3 Wiper Blades Aftermarket in North America

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the North American Wiper Blades Aftermarket

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Segmentation

Key Competitors

Growth Metrics

Distribution Channels

Growth Drivers

Growth Restraints

Forecast Assumptions

Revenue and Unit Shipment Forecast

Revenue Forecast by Product

Unit Shipment Forecast by Product

Revenue Forecast Analysis

Pricing Trends and Forecast Analysis

Competitive Environment

Revenue Share

Revenue Share Analysis

Key Growth Metrics for Conventional Wiper Blades

Revenue and Unit Shipment Forecast, Conventional Wiper Blades

Forecast Analysis, Conventional Wiper Blades

Key Growth Metrics for Beam Wiper Blades

Revenue and Unit Shipment Forecast, Beam Wiper Blades

Forecast Analysis, Beam Wiper Blades

Key Growth Metrics for Hybrid Wiper Blades

Revenue and Unit Shipment Forecast, Hybrid Wiper Blades

Forecast Analysis, Hybrid Wiper Blades

Key Growth Metrics for Rear Wiper Blades

Revenue and Unit Shipment Forecast, Rear Wiper Blades

Forecast Analysis, Rear Wiper Blades

Key Growth Metrics for Winter Wiper Blades

Revenue and Unit Shipment Forecast, Winter Wiper Blades

Forecast Analysis, Winter Wiper Blades

Key Growth Metrics for Specialty Wiper Blades

Revenue and Unit Shipment Forecast, Specialty Wiper Blades

Forecast Analysis, Specialty Wiper Blades

Growth Opportunity 1: Private Labeling for Market Share Growth

Growth Opportunity 1: Private Labeling for Market Share Growth (continued)

Growth Opportunity 2: Brand Licensing to Gain Credibility with Customers

Growth Opportunity 2: Brand Licensing to Gain Credibility with Customers (continued)

Growth Opportunity 3: Direct Importing to Gain Cost Advantages

Growth Opportunity 3: Direct Importing to Gain Cost Advantages (continued)

Growth Opportunity 4: Specialization in Premium Products to Enhance Profitability

Growth Opportunity 4: Specialization in Premium Products to Enhance Profitability (continued)

Growth Opportunity 5: Joint Ventures to Support Low-cost Production

Growth Opportunity 5: Joint Ventures to Support Low-cost Production (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

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