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Premium Wiper Blades Drive the Aftermarket’s Growth Strategies With Beam Blades Emerging as the Industry Standard
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The North American wiper blades aftermarket is experiencing a major shift in demand from conventional to beam and hybrid product types. This offers significant growth potential for suppliers that can properly position their products with distributors and consumers. The total revenue of the wiper blades aftermarket is expected to rise from approximately $688.3 million in 2020 to an estimated $971.7 million in 2027. Growth rates will be significantly higher in beam and hybrid blades segments. The new wiper blades automakers introduced over the last decade strongly affect the sales of products sold in the aftermarket, including replacement products. Wiper blade replacement remains one of the most underperformed vehicle maintenance services, suggesting a large, hidden, and unmet market need. Frost & Sullivan bases its analysis of the North American wiper blades aftermarket on extensive interviews with suppliers and distributors. In addition, primary research is combined with ongoing customer surveys and field research to validate findings and capture key market trends. Where applicable, the study makes comparisons to Frost & Sullivan’s previous research on wiper blades to help identify recent trends.
This study presents the current market size for six product segments, namely conventional blades, beam blades, hybrid blades, rear blades, winter blades, and specialty blades. Unit shipment and revenue are presented and measured at the point when the product enters one of the tracked distribution channels, including auto parts retailers, mass merchants, warehouse distributors, dealers, and online sellers. The study also estimates market shares for the top four wiper blades suppliers: Bosch Auto Parts, ITW Global Brands, First Brands Group, and Pylon Manufacturing.
The study has identified major growth opportunities and trends, including private labeling, brand licensing, direct importing, premium product specialization, and joint ventures establishment. The study’s base year is 2020, with historical data presented from 2017 to 2019 and forecasts covering 2021 to 2027. The geographic scope of the study comprises the United States and Canada, while the vehicle scope includes passenger cars and light trucks.
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Author: Stephen Spivey
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