Research Scope and Limitations

Consumer durables growth is driven by low current penetration rates, increasing consumption demand and rising income levels

Regions yielding high demand growth exhibit high per capita incomes, high economic activities and higher urbanization rates

Establishing strong a brand association and providing easy accessibility to service holds the key to growth

Income level disparities compel alignment of marketing tactics for desired customer segments. HIG* opt for advanced features; M/LIG* are price conscious.

Panel TV presents the largest opportunity in the consumer durables segment with high growth in all remaining segments

Rising income levels and launch of versions with advanced features are responsible for increasing demand

Need for convenience drives embracing of new, evolving products like Front Load / Semi-automatic Washing machines and Microwave ovens

Owing to the hot and humid climate, demand for ACs is likely to continue on a growth path

LG and Samsung stand out as clear leaders in all product categories combined

Growth reinforced by surging rural consumption, smaller replacement cycles and increasing penetration of lifestyle appliances

High growth regions witness high economic activities, rising income levels, a dual working population and higher need for convenience

Delhi – NCR: Higher purchasing power in the region has led to high penetration of consumer appliances in households

Punjab: Consumers are brand conscious and exhibit high brand loyalty

Gujarat:

Mumbai: Mostly dual income families, consumers look for better comfort; quick adoption of new technology that offers convenience

Rest of Maharashtra: Higher urbanization rate is resulting in higher uptake of utility products

Andhra Pradesh and Telangana: Characterized by low urbanization rate and rural affluence, something that is contrary to other regions

Tamil Nadu & Kerala: higher literacy rates of 80.1% & 94.0% drive higher adoption of technology and feature-rich products

Karnataka: Dual income IT populace pushes tech-driven products; rapid migration of unskilled labor aids sales of lower-end appliances.

Uttar Pradesh & Uttarakhand: Electricity disruptions restrict growth of the market, which otherwise has huge potential

Rapid urbanization rate and a growing Gen Y population will dictate consumer dynamics and purchase behaviour

Price consciousness to remain a key factor among the middle class population which will be dominant in the coming years

Ease of operation and demand for comfort are steering lifestyle and evolution trends

Technology will play a vital role in product penetration, adoption and differentiation

With the industry showing a higher preference for technology, companies will focus more on revamping their product portfolios and marketing strategies

Maximize opportunities from existing products and markets; systematically explore new products and markets including inorganic Opportunites

Growth Consulting – Service Offerings

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