Market Assessment of Premium Kitchen Appliances and Food Waste Disposer in India, 2017

Market Assessment of Premium Kitchen Appliances and Food Waste Disposer in India, 2017

Dual income families, rising disposable income levels and increased migration pressure on urban infrastructure is expected to build demand for premium utility products

RELEASE DATE
15-Nov-2019
REGION
South Asia, Middle East & North Africa
Research Code: 9AAD-00-1C-00-00
SKU: ES01129-SA-MR_23748

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Description

A Food Waste Disposer (FWD) is a device, which is usually electrically powered and installed under a kitchen sink between the sink's drain and the trap. It shreds food waste into pieces small enough—generally less than 2 mm (0.079 in)—to pass through plumbing. Increasing per capita income, affordability, dual-income population, space constraint and demand for convenience is driving the adoption of affluent and premium products. Increasing uptake of Premium Kitchen Appliances will push demand for FWD: many built-in kitchens would have these products incorporated into the build.

Rising urbanization levels drive demand for luxury and premium apartments, building a positive outlook for FWD and premium kitchen appliances. High income groups are a potential target segment for lifestyle products. Also, a dual working population will push the need for utility appliances. A rising middle class with higher income levels and rising aspirations of Gen Y will further boost such demand.

Household garbage disposal regulations are expected to become more stringent. Also, substantial investment in Waste Management in initiatives like Smart Cities set up a positive outlook for FWDs.

In India, the southern region is the biggest market for FWD, followed by the northern regions due to higher concentration of high income group families.

Table of Contents

Scope & Definitions

Urbanization Rate in India

Waste Management Initiatives

She Economy, Gen Y and Rising Middle Class

Income level categorization

Rise of high income group families in India

Residential and Commercial projects in India

Factors contributing to rise in demand of lifestyle products

PKA as a subset of CEA market

Growth in PKA market

Segmentation of PKA market

Region wise segmentation of PKA market

Distribution Chain Margins

Growth in PKA leading to adoption of FWD

FWD market growth

Segmentation of FWD market

FWD Value Chain

FWD: Key purchase factors

Role of Influencers and Users

Distribution Chain Margins

PKA/FWD supplier categorization

PKA Supplier Assessment

FWD supplier assessment

FWD Residential and Commercial supplier assessment

FWD Competition Intensity

FWD Marketing Strategies

Factors leading to future growth

Key adoption factors

Target states and cities for PKA/FWD market

Critical Success Factors

Action points for decision makers

Maximize opportunities from existing products and markets; systematically explore new products, markets, including inorganic Opportunities

Our Growth Consulting Canvas

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Related Research
A Food Waste Disposer (FWD) is a device, which is usually electrically powered and installed under a kitchen sink between the sink's drain and the trap. It shreds food waste into pieces small enough—generally less than 2 mm (0.079 in)—to pass through plumbing. Increasing per capita income, affordability, dual-income population, space constraint and demand for convenience is driving the adoption of affluent and premium products. Increasing uptake of Premium Kitchen Appliances will push demand for FWD: many built-in kitchens would have these products incorporated into the build. Rising urbanization levels drive demand for luxury and premium apartments, building a positive outlook for FWD and premium kitchen appliances. High income groups are a potential target segment for lifestyle products. Also, a dual working population will push the need for utility appliances. A rising middle class with higher income levels and rising aspirations of Gen Y will further boost such demand. Household garbage disposal regulations are expected to become more stringent. Also, substantial investment in Waste Management in initiatives like Smart Cities set up a positive outlook for FWDs. In India, the southern region is the biggest market for FWD, followed by the northern regions due to higher concentration of high income group families.
More Information
No Index No
Podcast No
Author Manu Tiwari
Industries Electronics and Sensors
WIP Number 9AAD-00-1C-00-00
Is Prebook No