Market Assessment of Premium Kitchen Appliances and Food Waste Disposer in India, 2017
Dual income families, rising disposable income levels and increased migration pressure on urban infrastructure is expected to build demand for premium utility products
15-Nov-2019
South Asia, Middle East & North Africa
Market Research
A Food Waste Disposer (FWD) is a device, which is usually electrically powered and installed under a kitchen sink between the sink's drain and the trap. It shreds food waste into pieces small enough—generally less than 2 mm (0.079 in)—to pass through plumbing. Increasing per capita income, affordability, dual-income population, space constraint and demand for convenience is driving the adoption of affluent and premium products. Increasing uptake of Premium Kitchen Appliances will push demand for FWD: many built-in kitchens would have these products incorporated into the build.
Rising urbanization levels drive demand for luxury and premium apartments, building a positive outlook for FWD and premium kitchen appliances. High income groups are a potential target segment for lifestyle products. Also, a dual working population will push the need for utility appliances. A rising middle class with higher income levels and rising aspirations of Gen Y will further boost such demand.
Household garbage disposal regulations are expected to become more stringent. Also, substantial investment in Waste Management in initiatives like Smart Cities set up a positive outlook for FWDs.
In India, the southern region is the biggest market for FWD, followed by the northern regions due to higher concentration of high income group families.
Scope & Definitions
Urbanization Rate in India
Waste Management Initiatives
She Economy, Gen Y and Rising Middle Class
Income level categorization
Rise of high income group families in India
Residential and Commercial projects in India
Factors contributing to rise in demand of lifestyle products
PKA as a subset of CEA market
Growth in PKA market
Segmentation of PKA market
Region wise segmentation of PKA market
Distribution Chain Margins
Growth in PKA leading to adoption of FWD
FWD market growth
Segmentation of FWD market
FWD Value Chain
FWD: Key purchase factors
Role of Influencers and Users
Distribution Chain Margins
PKA/FWD supplier categorization
PKA Supplier Assessment
FWD supplier assessment
FWD Residential and Commercial supplier assessment
FWD Competition Intensity
FWD Marketing Strategies
Factors leading to future growth
Key adoption factors
Target states and cities for PKA/FWD market
Critical Success Factors
Action points for decision makers
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Deliverable Type | Market Research |
---|---|
No Index | No |
Podcast | No |
Author | Manu Tiwari |
Industries | Electronics and Sensors |
WIP Number | 9AAD-00-1C-00-00 |
Is Prebook | No |