Creating a Culture of Health—A 2015 Survey of US Consumers

Benchmarking Consumer Attitudes on Health and Wellness Along the Road to Patient Engagement

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This research profiles the American health consumer regarding perceptions of their current health status, their engagement in health and health-related activities, and their use of mobile and wearable devices and health tracking applications. It benchmarks attitudes on health and wellness issues as part of understanding the shifts in the US healthcare system environment, and progressively having a fully engaged consumer and/or patient.

Key full objectives of this survey include: To assess consumers’ perception of their current health status, engagement in health, and current health-related activities; To determine current health conditions and prevalence among surveyed consumers; To identify current health-related behaviors being utilized to maintain and manage health; To review consumers’ current use of mobile technology and health tracking applications; To determine the most appropriate consumer segments to target for connected health through mobile and wearable devices. 

The survey is designed to inform a variety of stakeholders seeking guidance and insight on health consumers, including health plans, IT vendors, employers, pharma, retail clinics, retail pharmacy, healthcare providers, mobile app developers, and entities in the communications and customer services space. It is based on a Web-based survey of 1,500 US adults, 18 years and older, who have health insurance coverage. Consumer segments were derived, with each segment having distinct attitudes, health behavior, and technology adoption patterns. 

Table of Contents

1. Research Objectives and Methodology
Key Objectives
Methodology
2. Executive Summary
Current Health, Concern About Health, and Level of Engagement in Healthcare
Tracking of Health and Wellness Using Technology and Conventional Means
Use, Rating, and Future Use of Telehealth Services
Use of Telehealth Services
Rating of Telehealth Services
Likelihood to Use in the Future
Use, Rating, and Future Use of Telehealth Services
Importance of Sources for Health Information and Communication Preferences
Importance of Sources for Health Information
Communication Preferences
3. Connected Health Consumer Segments
Derived Health Consumer Segments
Self-Motivated Suburbanite
Physician-Dependent Senior
Engaged Urban Techie
Budget-Constrained Health Consumers
Top Health Improvements
Top Health Conditions
Most Effective at Managing Health
Health Status and Coverage
Profile of Budget-Constrained Consumers
Mobile Device Use
Health Tracking Use
Health Activities
Health Conditions
Self-Motivated Suburbanite Health Consumers
Profile of Self-Motivated Suburbanite Consumers
Afflicted Urban Professional Health Consumers
Profile of Afflicted Urban Professional Consumers
Physician-Dependent Senior Health Consumers
Profile of Physician-Dependent Senior Consumers
Engaged Urban Techie Health Consumers
Profile of Engaged Urban Techie Consumers
Healthcare Skeptic Health Consumers
Profile of Healthcare Skeptic Consumers
Derived Health Consumer Segments
4. Health Conditions, Activities, and Current Health Status of Consumers
Prevalence of Health Conditions in the United States
Prevalence of Health Conditions in the United States by Gender
Prevalence of Health Conditions in the United States by Age
Prevalence of Health Conditions in the United States by Income
Number of Health Conditions by Gender and Age
Opinion of Current Health by Gender and Age
Opinion of Current Health by Region and Income
Health-Related Activities by Gender
Health-Related Activities by Age
Health-Related Activities by Income
Current Health Compared to One Year Ago by Gender and Age
Current Health Compared to One Year Ago by Region and Income
Concern About Current Health Status by Gender and Age
Confidence in Access to Health Services by Gender
Confidence in Access to Health Services by Age
Confidence in Access to Health Services by Income
Engaged Healthcare Consumers by Gender and Age
Future Expectations to Maintain Health by Gender and Age
Future Expectations to Maintain Health by Region and Income
5. Tracking of Health and Wellness Among Consumers
Use of Mobile Apps to Track Health and Wellness by Gender and Age
Use of Wearable Sensors to Track Health and Wellness by Gender and Age
Use of Personal Health Records to Track Health and Wellness by Gender and Age
Use of Paper Records to Track Health and Wellness by Gender and Age
6. Actions Taken and Motivations for Improving Health
Actions Taken to Improve Health in Past Two Years
Actions Taken to Improve Health in Past Two Years by Gender
Actions Taken to Improve Health in Past Two Years by Age
Actions Taken to Improve Health in Past Two Years by Income
Most Important Motivating Factors for Improving Health by Gender
Most Important Motivating Factors for Improving Health by Age
Most Important Motivating Factors for Improving Health by Income
7. Effectiveness of Health Services and Technologies Among Consumers
Effectiveness of Health Services and Technologies for Health by Gender
Effectiveness of Health Services and Technologies for Health by Age
Effectiveness of Health Services and Technologies for Health by Income
8. Health Insurance Coverage and Areas for Improvement
Primary Form of Health Insurance by Gender and Age
Primary Form of Health Insurance by Region and Income
Rating of Health Insurance Coverage by Gender and Age
Rating of Health Insurance Coverage by Region and Income
Health Insurance Improvement Areas by Gender
Health Insurance Improvement Areas by Age
Rating of Communications with Health Insurance Provider by Gender and Age
9. Healthcare Professional Interactions and Ratings on Service Delivery
Average Number of Visits to Healthcare Professional in Past Two Years by Gender and Age
Rating of Healthcare Professional by Gender and Age
Rating of Healthcare Professional by Gender
Rating of Healthcare Professional by Age
Importance of Sources for Health Information by Gender
Importance of Sources for Health Information by Age
Communication Preferences for Healthcare Providers by Gender
Communication Preferences for Healthcare Providers by Age
Importance of Viewing Personal Health Records by Gender and Age
Importance of Viewing Personal Health Records by Region and Income
10. Adoption of Telehealth Services by Consumers
Use of Telehealth Services in Past Two Years by Gender and Age
Use of Telehealth Services in Past Two Years by Region and Income
Rating of Telehealth Services by Gender and Age
Rating of Telehealth Services by Region and Income
11. Respondent Profile
Region by Gender and Age
Area by Gender and Age
Gender by Age and Area
Age by Gender and Area
Ethnicity by Gender and Age
Marital Status by Age
Marital Status by Gender
Number of People in Household by Gender and Age
Type of Household by Gender and Age
Number of Children in Household by Gender and Age
Average Gross Household Income in US Dollars by Gender and Age
Level of Education by Gender and Age
Current Occupation by Gender and Age
Risk Level of Work Environment by Gender and Age
12. APPENDIX:Stresses and Satisfaction with Life
Most Stressful Aspects Impacting Health by Gender
Most Stressful Aspects Impacting Health by Age
Satisfaction with Life by Gender
Satisfaction with Life by Age
13. APPENDIX:Technology Profile
Mobile Device Ownership by Gender
Mobile Device Ownership by Age
Mobile Operating System by Gender
Mobile Operating System by Age
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