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Developing Ecosystems and Customer Engagement Through Enterprise App Stores

Software Solutions Enable New Sales Models

  • Research Code : 9847-00-7A-00-00
  • SKU : TE00154-NA-MR_01078
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  • Release Date : 17-Apr-2014
  • Region : North America
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The way in which people use technology is fundamentally changing and the impact is being felt by providers of enterprise communications solutions. This strategic analysis defines the effect of the consumerization of IT (CoIT) and software-driven unified communications platforms based on the buying habits of businesses. Furthermore, this insight identifies the app store model as an effective approach to address these new trends.
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