Digitization of Heavy-duty Truck Retailing, Forecast to 2025

Global Investment in Truck Retail Digitization Will Reach ~$1.5 Billion by 2025

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This study analyzes the global truck retailing digital transformation market. Truck retailing and its business model is obsolete and is ready for an overhaul. Digitization will be the solution to help drive change in the truck retail business model and the strategies of leading OEMs/dealers. Digitalization in truck retailing will impact 5 key areas—retail evolution, customer journey, after-sales/supply chain optimization, truck as a service (TaaS), and sales operations.

Table of Contents

Executive SummarySummary of Key FindingsImpact of Digitalization on Dealership Operational AreasGlobal Truck Retailing Digitization InvestmentFuture OutlookFuture Outlook (continued)Truck Digital Retailing—Vision 2025Research Scope, Objectives, Methodology, and BackgroundResearch Scope and Objectives Research Aims and ObjectivesKey Questions This Study Will AnswerResearch Methodology Digital Transformation—Market OverviewMarket StructureMega Trends Driving the Future of RetailPotentially Disruptive Business Models Cited by Global Survey of CEOs Dealership Revenue Stream AnalysisDefinition of Digital in Truck RetailEvolution of Online and Digital Truck eRetailBig Data in the Trucking Industry—The Business CaseDigital Freight Aggregation Enabling New Business ModelsGlobal Installed Base of Connected Trucks by RegionDigitization Trends—Truck RetailingGlobal MD-HD Truck Sales ForecastMD and HD Truck OEM Sales AnalysisUS Truck Buying Cycles in Relation to Economic CyclesWestern European Truck Buying Cycles in Relation to Economic CyclesFuture of Truck Retailing is DigitalWhat Digitizing the Retail Environment EnablesFuture Store FormatsOEM and Dealer Digital Investment and Fulfillment StructureDegree of Digitalization in Truck RetailingOff-store Digital Sales GenerationGlobal Truck Retailing Digitization InvestmentTruck Retailing Summary—Top 3 Takeaways and ActionsDigitization Trends—Leasing and Financing Digitalization Re-shaping Leasing and Vehicle FinancingGrowth of Captive Leasing and Financing SolutionsRecalibrating Strategies of Non-captives PACCAR Financing and Leasing ServicesDigitization Enabling Service/Solution Model EvolutionTaaS—Nikola Motors’ Value PropositionLeasing and Financing Summary—Top 3 Takeaways and ActionsDigitization Trends—Service, Maintenance, PartsTrucking Industry Digitalization Reinforces Aftermarket EvolutionConvergence Strategy: Dealership Service AggregationContract Maintenance ServicesMobile Maintenance ServicesCommercial Vehicle Prognostics and Remote Diagnostics Predictive Analytics—Big Data Leveraged by Dealerships Fleet Manager Prognostics Technology SummaryIntegration of Remote and Prognostics DataUse of Technology in Service StrategyThe Connected Parts Store in 2025Digitization Expansion in Auto Parts and ServiceCase Study—Alliance Truck PartsService and Maintenance Summary—Top 3 Takeaways and ActionsDigitization Trends—Customer JourneyOnline Retail—Integrated Customer JourneyEngaging RetailNew Customer Journey is Becoming DigitalOEMs are Increasingly Investing in Data Mining and AnalyticsDealership/OEM Omni-channel Retailing StrategyCustomer Journey Summary—Top 3 Takeaways and ActionsGrowth OpportunitiesGrowth Opportunity 1—Dealership/OEM Omni-channel Retailing StrategyGrowth Opportunity 2—CRMGrowth Opportunity 3—Connectivity Solutions / Predictive AnalyticsConclusions and Strategic ImperativesConclusions and Recommendations4 Key Areas Impacted by Digitization in Truck RetailingFuture Outlook of the Digital Truck Retailing The Last Word—3 Big PredictionsLegal DisclaimerMarket Engineering Methodology

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