Brazilian EMR penetration, considering every implementation level—from basic, with just electronic prescriptions, to complex, with different clincial modules—reaches 8% of total local healthcare institutions. There are few sole EMR vendors in the market. The local healthcare information technology (HC IT) market stage drives providers to offer EMR as a module pack within a hospital information system (HIS) solution. Research shows that an EMR module price represents 50–70% of the total HIS solution price, due to its higher customization requirements. This study focuses on the 11 companies with CFM/Sbis certification. However, total market revenue and market share include non-certified solutions.