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Healthcare Digitisation, Paperless Drive in Hospitals, and Need for Information Governance Will Yield New Growth Opportunities for Healthcare Content Management Solutions
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For over two decades, healthcare systems across the globe have considered digitisation a priority and have invested heavily in eHealth systems. This has resulted in the extensive proliferation of several clinical and non-clinical information systems in healthcare organizations. These information systems are capable of handling structured content generated within the application framework; any unstructured content generated from external sources is excluded from the workflow due to lack of compatibility factors. In a clinical context, while most electronic medical/health records (EMR/EHR) manage structured content, even the best systems cannot afford to manage unstructured data such as paper documents, faxes, images, photos, and rich multi-media data contents generated across the care setting. In a non-clinical context, ECM solutions complement administrative, operational, and financial information systems in a healthcare enterprise by allowing end users to efficiently aggregate, store, and manage diverse content generated across the enterprise.Globally, healthcare organizations are struggling to manage patient data and relevant content in a structured format. A robust enterprise content management strategy can help healthcare organizations to streamline the complex process. Therefore, healthcare ECM is becoming crucial in a modern care setting to complement the shortcomings of existing EHR systems. The crucial need to securely access and analyse data along the patient’s care journey is driving demand for new-generation content management technology platforms. Frost & Sullivan finds that on an average, a modern healthcare organization generates approximately 70–75% of unstructured content from existing clinical and non-clinical information systems. This unstructured content holds most of the critical patient data, which is either lost or omitted during electronic transactions, resulting in uncertainty about inefficient healthcare data management standards. Lack of healthcare content management strategies limits organizational access to valuable information and makes it difficult for clinicians to access the right information at the right time. Furthermore, the healthcare industry will witness core ECM systems transitioning to enterprise content service platforms with the entire technology framework built around data to support many facets of enterprise content. The data-driven platform will be powered by smart APIs and web services to leverage advanced services such as artificial intelligence (AI), machine-learning (ML), deep-learning (DL), Big Data analytics and intelligent text-mining features for improved healthcare outcomes. Frost and Sullivan’s new research report titled ‘Global Enterprise Content Management Market for Healthcare, Forecast to 2023’ provides a comprehensive analysis on the global ECM market for healthcare and outlines the competitive landscape, top predictions, global trends, and key growth opportunities. The report also discusses healthcare trends by region based on increasing interest in digital data management. In addition, this report presents information on important companies to keep track of, and lists both established and new enterprises, chosen by Frost & Sullivan’s analytical team.
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