European Passenger Vehicle Human-Machine Interface Growth Opportunities

European Passenger Vehicle Human-Machine Interface Growth Opportunities

Connected System Technologies to Propel Market Revenue to $3.83 Billion by 2028

RELEASE DATE
15-Jun-2022
REGION
Europe
Research Code: PCE6-01-00-00-00
SKU: AU02333-EU-MT_26542
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Description

The human-machine interface (HMI) is a driving force of innovation for automakers and major tech companies. Frost & Sullivan expects automakers to integrate or mirror in their vehicles the mobile apps that consumers use daily.

Premium brands sold in Europe already are offering navigation units as standard equipment in most higher-trim vehicles and optional for mid trim. Volume brands are incorporating more advanced HMI features to keep pace. Basic radio units are being phased out in favor of display audio systems that sync with smartphones or high-end navigation systems. The increase in embedded connectivity for navigation systems and other advanced driver assistance systems and the implementation of 5G will allow automakers to integrate advanced features into their HMI systems and allow for timely over-the-air software updates.

This research examines growth opportunities in the region through 2028 and evaluates the current portfolios and strategies of premium brands Mercedes-Benz, BMW, Audi, Volvo, Tesla, and Land Rover, and volume brands Volkswagen, Renault, Toyota, Peugeot, Kia, and Ford.

Key Issues Addressed

  • What types of HMI systems do OEMs offer?
  • Who are the main market players and what is their place?
  • What market drivers and restraints will influence OEM strategies?
  • What growth opportunities exist for OEMs in the HMI market?
  • How does Frost & Sullivan expect HMI penetration to change through 2028?

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Passenger Vehicle HMI

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

HMI System Segmentation

Automaker Segmentation

Car Body Types

Top Competitors

Growth Metrics

Growth Drivers

Growth Restraints

Revenue and Unit Shipment Forecast

Revenue Forecast by Segment

Unit Shipment Forecast by Segment

Pricing and Forecast Analysis

Growth Metrics

Revenue and Unit Shipment Forecast

Growth Metrics

Revenue and Unit Shipment Forecast

Growth Metrics

Revenue and Unit Shipment Forecast

Competitive Environment

HMI Availability

HMI Analysis—Mercedes-Benz

Mercedes-Benz HMI Features

Mercedes-Benz Multimedia Availability

HMI Analysis—BMW

BMW HMI Features

BMW Multimedia Availability

HMI Analysis—Audi

Audi HMI Features

Audi Multimedia Availability

HMI Analysis—Volvo

Volvo HMI Features

Volvo Multimedia Availability

HMI Analysis—Tesla

Tesla HMI Features

Tesla Multimedia Availability

HMI Analysis—Land Rover

Land Rover HMI Features

Land Rover Multimedia Availability

HMI Analysis—Volkswagen

Volkswagen HMI Features

Volkswagen Multimedia Availability

HMI Analysis—Renault

Renault HMI Features

Renault Multimedia Availability

HMI Analysis—Toyota

Toyota HMI Features

Toyota Multimedia Availability

HMI Analysis—Peugeot

Peugeot HMI Features

Peugeot Multimedia Availability

HMI Analysis—Kia

Kia HMI Features

Kia Multimedia Availability

HMI Analysis—Ford

Ford HMI Features

Ford Multimedia Availability

HMI Feature Benchmarking

Growth Opportunity 1—Bigger Screens and Entertainment Services

Growth Opportunity 1—Bigger Screens and Entertainment Services (continued)

Growth Opportunity 2—Digital, Visual, and Connected Assistance Technologies

Growth Opportunity 2—Digital, Visual, and Connected Assistance Technologies (continued)

Growth Opportunity 3—Data Analysis and Monetization

Growth Opportunity 3—Data Analysis and Monetization (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

Related Research
The human-machine interface (HMI) is a driving force of innovation for automakers and major tech companies. Frost & Sullivan expects automakers to integrate or mirror in their vehicles the mobile apps that consumers use daily. Premium brands sold in Europe already are offering navigation units as standard equipment in most higher-trim vehicles and optional for mid trim. Volume brands are incorporating more advanced HMI features to keep pace. Basic radio units are being phased out in favor of display audio systems that sync with smartphones or high-end navigation systems. The increase in embedded connectivity for navigation systems and other advanced driver assistance systems and the implementation of 5G will allow automakers to integrate advanced features into their HMI systems and allow for timely over-the-air software updates. This research examines growth opportunities in the region through 2028 and evaluates the current portfolios and strategies of premium brands Mercedes-Benz, BMW, Audi, Volvo, Tesla, and Land Rover, and volume brands Volkswagen, Renault, Toyota, Peugeot, Kia, and Ford.--BEGIN PROMO--

Key Issues Addressed

  • What types of HMI systems do OEMs offer
  • Who are the main market players and what is their place
  • What market drivers and restraints will influence OEM strategies
  • What growth opportunities exist for OEMs in the HMI market
  • How does Frost & Sullivan expect HMI penetration to change through 2028
More Information
Author Ashwini Ankit Suvarna
Industries Automotive
No Index No
Is Prebook No
Podcast No
WIP Number PCE6-01-00-00-00