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Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse
Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse
Highlights from the 2023 Frost & Sullivan Global IT Decision Makers Survey
19-Jan-2024
North America
Market Research
Description
Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as immersive services, the metaverse, the Internet of Things, artificial intelligence, and the cloud.
This report leverages the information collected on Frost & Sullivan’s 2023 IT Decision Makers Survey to analyze the perception and current use of immersive technologies and the metaverse in multiple businesses from different industries and regions. The study examines how respondents assess these evolving technologies on various characteristics to gain insights into business priorities and determine meaningful differentiation points.
The results provide a glimpse of enterprise decision processes, including:
• How do organizations use or plan to use immersive technologies and the metaverse?
• What are organizations’ main concerns and interests in implementing these technologies?
A majority of the IT decision-makers with knowledge of the metaverse and immersive services (93%–96%) show interest in virtual reality (VR), augmented reality (AR), and mixed reality (MR). On the other hand, 3 out of 4 believe the metaverse holds some or significant business value for their organizations.
Analyst: Lara Forlino
Table of Contents
Findings
Research Objectives and Methodology
Definitions
VR/AR-MR Technologies: The Spectrum of Immersiveness3
Deconstructing the Metaverse
Respondent Profile
Respondent Profile (continued)
Respondent Profile (continued)
Immersive Digital Services: Level of Knowledge
Metaverse: Level of Knowledge
Interest in Immersive Digital Services
Major Concerns about Investing in Immersive Digital Services
Evaluating and Deploying Immersive Digital Technologies
Organizations’ Use of Immersive Digital Technologies
How Organizations are Using Immersive Services
How Organizations Will Use Immersive Services in the Next 24 Months
Immersive Services Investment During the Next 2 Years
Organizations’ Use of XR Headsets
Popularity of Extended Reality Headset Brands
Evaluating and Deploying Metaverse-related Technologies
Metaverse’s Potential for Organizations
Benefits for Entering the Metaverse
Measuring the Success of Metaverse Adoption
Types of Metaverse Adoption
Knowledge of and Willingness to Engage with Metaverse Companies
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Growth Opportunities Fuel the Growth Pipeline Engine™
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
Growth dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
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Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| Author | Lara Forlino |
| Industries | Entertainment and Media |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Immersive Technologies Analysis |
| Keyword 2 | Metaverse Evaluation |
| Keyword 3 | Technology Perceptions Analysis |
| Podcast | No |
| WIP Number | K9E2-01-00-00-00 |