One of the most basic functions within the Operations, Orchestration, Data Analytics and Monetization (ODAM) stack for telecom is the product and services catalog. This report addresses the increasing importance of the fundamental role of the catalog; and assesses how one company among many—Sigma Systems—has modified its approach toward making a centralized catalog essential for realizing the benefits of virtualized, software-driven networks. This insight also shows how CSPs and suppliers need to work together to reach the shore safely, and with some momentum to propel them forward.