Frost Radar™: External Attack Surface Management, 2024

Aerospace, Defence and Security Frost Radar™: External Attack Surface Management, 2024

A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines

SECTOR
Security

RELEASE DATE
26-Dec-2024
REGION
Global
DELIVERABLE TYPE
Frost Radar

RESEARCH CODE
KAD7-01-00-00-00
SKU
AE_2024_1227
Yes
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Frost Radar™: External Attack Surface Management, 2024
Published on: 26-Dec-2024 | SKU: AE_2024_1227

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The global push toward digitalization has expanded attack surfaces and increased IT risks, with threat actors launching multi-vector attacks targeting internal networks and external digital assets. As organizations invest more in cybersecurity tools, the effectiveness of these measures depends on their ability to accurately assess risk exposure.

External attack surface management (EASM) is crucial in this context, helping organizations understand their digital footprint and secure assets accessible from outside their networks. EASM ensures that known and unknown assets are protected against external threats. Its broad applicability makes it integral to various security functions, leading to a diverse range of EASM providers with unique specializations and value propositions. As the cybersecurity market converges, vendors from adjacent spaces are increasingly offering EASM solutions, intensifying competition and driving innovation.

The EASM market is set for significant growth, with North America leading due to large enterprises with advanced security postures and budgets. Steady growth is expected across Europe, the Middle East, Africa, Asia-Pacific, and Latin America, driven by increasing security investments and maturing enterprise security strategies.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. This publication presents competitive profiles of each company on the Frost Radar™, considering their strengths and the opportunities that best fit those strengths.

Strategic Imperative

Strategic Imperative (continued)

Growth Environment

Growth Environment (continued)

Frost Radar™: External Attack Surface Management, 2024

Frost Radar™ Competitive Environment

Assetnote

Assetnote (continued)

Assetnote (continued)

Bitsight

Bitsight (continued)

Bitsight (continued)

Censys

Censys (continued)

Censys (continued)

CrowdStrike

CrowdStrike (continued)

CrowdStrike (continued)

CybelAngel

CybelAngel (continued)

CybelAngel (continued)

Cyberint

Cyberint (continued)

Cyberint (continued)

CyCognito

CyCognito (continued)

CyCognito (continued)

Detectify

Detectify (continued)

Detectify (continued)

Group-IB

Group-IB (continued)

Group-IB (continued)

Hadrian

Hadrian (continued)

Hadrian (continued)

Halo Security

Halo Security (continued)

Halo Security (continued)

Microsoft

Microsoft (continued)

Microsoft (continued)

Palo Alto Networks

Palo Alto Networks (continued)

Palo Alto Networks (continued)

Pentera

Pentera (continued)

Pentera (continued)

Qualys

Qualys (continued)

Qualys (continued)

Rapid7

Rapid7 (continued)

Rapid7 (continued)

Recorded Future

Recorded Future (continued)

Recorded Future (continued)

Tenable

Tenable (continued)

Tenable (continued)

ZeroFox

ZeroFox (continued)

ZeroFox (continued)

Best Practices

Growth Opportunities

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform (continued)

Significance of Being on the Frost Radar™

Frost Radar™ Empowers the CEO’s Growth Team

Frost Radar™ Empowers Investors

Frost Radar™ Empowers Customers

Frost Radar™ Empowers the Board of Directors

Next Steps

Legal Disclaimer

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

Have questions about this research or need deeper insights?
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The global push toward digitalization has expanded attack surfaces and increased IT risks, with threat actors launching multi-vector attacks targeting internal networks and external digital assets. As organizations invest more in cybersecurity tools, the effectiveness of these measures depends on their ability to accurately assess risk exposure. External attack surface management (EASM) is crucial in this context, helping organizations understand their digital footprint and secure assets accessible from outside their networks. EASM ensures that known and unknown assets are protected against external threats. Its broad applicability makes it integral to various security functions, leading to a diverse range of EASM providers with unique specializations and value propositions. As the cybersecurity market converges, vendors from adjacent spaces are increasingly offering EASM solutions, intensifying competition and driving innovation. The EASM market is set for significant growth, with North America leading due to large enterprises with advanced security postures and budgets. Steady growth is expected across Europe, the Middle East, Africa, Asia-Pacific, and Latin America, driven by increasing security investments and maturing enterprise security strategies. Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. This publication presents competitive profiles of each company on the Frost Radar™, considering their strengths and the opportunities that best fit those strengths.
More Information
Deliverable Type Frost Radar
Author Martin Naydenov
Industries Aerospace, Defence and Security
No Index No
Is Prebook No
Keyword 1 external attack surface
Keyword 2 cybersecurity management
Keyword 3 2024 cyber threats
Podcast No
WIP Number KAD7-01-00-00-00