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Groupe PSA’s Automotive Growth Strategies, 2019–2025
2 Modular Platforms, 100% Electrified LCVs, New Mobility Solutions, and At Least 2 New Overseas Markets to be the Key Building Blocks of PSA’s Push to Pass Growth Strategy
15-Oct-2019
North America
Market Research
Groupe PSA has gained significant attention from the automotive industry, with its turnaround from loss making to generating profit. Since then, the company has shown impressive growth, with 35% revenue increase from 2014 to 2018, and became the second largest OEM in Europe in terms of passenger vehicle sales. It also acquired another loss-making automotive group Opel and Vauxhall from GM and turned it around.
In 2018, Opel Vauxhall added €18.3 billion to the group’s revenue and more than 1 million vehicles sales. This increased group’s total sales volume to 3.8 million. Addition of Opel Vauxhall has strengthened the group’s sales volume and provided opportunities for its UK entry. PSA, after its resurgence from financial crisis, has emerged as a competitive OEM, giving competition not only to European participants but also to the global ones. To grow sustainably, PSA has designed a 3-phase growth plan for itself called “Push to Pass Strategy”. It has a fundamental role in making the group strong enough to compete against the competition. It has successfully achieved phase I objectives and is entering in the phase II in 2019. This study analyzes in details PSA’s Push to Pass strategy, discusses PSA’s performance till date, and its future development strategies. As per PSA’s 2018 target, the group surpassed its target of 10% group revenue increase (against 2015) with almost 35% increase, highest among the top 5 European automakers during the period 2015 to 2018. Successful implementation of Phase I of Push to Pass has made PSA not only the second bestselling PV automotive group in Europe but also the lead OEM in the LCV segment, indicating the group’s stronghold over the European market. PSA’s focus is on seven Mega Trends that have disrupted the automotive industry and build products and services around them. With consistently positive financial results and 70 regional launches in 2 years, PSA, along with Opel Vauxhall, is moving toward sustainably competitive global automotive OEM.
With Push to Pass II, PSA aims to improve its product quality, adopt new technologies, offer mobility services, and expand to new geographies to become a global vehicle manufacturer.
Research Highlights
PSA’s vision to not restrict its growth to Europe but establish itself as a global mobility company requires strong brands, huge investment in CASE technologies, and visibility of its businesses across the globe.
Future of group PSA:
In 2019, PSA entered phase II of its Push to Pass strategy. Highlights of phase II Push to Pass, 2019–2021 are:
- Platform consolidation
- Focus on LCV growth
- Execution of India entry plan
- Establish new mobility services
- Strengthen aftermarket business
Key Issues Addressed
- How PSA turned its loss into profits? How it revived Opel Vauxhall?
- What are the key highlights of PSA's Push to Pass strategy? What impact it will have on PSA’s future growth?
- What is PSA doing in terms of product development, platform development, and powertrain development?
- What are the future strategies of the group in terms of partnerships, M&As, and collaboration?
- What are the challenges before the group, and how it plans to overcome them? How BREXIT and other geopolitical changes will impact PSA’s operations?
Executive Summary—Key Highlights
Executive Summary—PSA’s Core Focus Areas
Executive Summary—Global Expansion Plans, 2025
Executive Summary—LCV Offensive Strategy
Executive Summary—CMP Platform to Drive Electrification
Executive Summary—EMP2 Platform for Commercial Autonomous Vehicles
Executive Summary—Multi-brand Aftermarket Strategy
Executive Summary—Current and Future Outlook
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Methodology
Definition and Assumptions
Business Overview
Group Revenue and Profitability
Group Brand and Model Performance
Top Markets Performance
Back in the Race, 2014–2015—Emergence from Bankruptcy
PACE !—OV’s Revival, 2017–2018
Push to Pass Phase I Analysis, 2016–2018
Push to Pass Phase II Target, 2019–2021
Overview of Financial Performance
Overview of European Market Share Performance
Overview of Sales Performance in Top 5 Markets in Europe
Overview of R&D Spending
R&D Portfolio
Manufacturing Strategy and Future Plans
EMP2
EMP2 (continued)
CMP
CMP (continued)
Brand Strategy—Peugeot Citroen DS
Significance of DS
Brand Strategy—OV
Brand Strategy—LCV
Focus on Europe—Future of PSA Electrification (eLCV)
eLCV—Future Solution by Vehicle Usage (Based on Interview)
Global Expansion, 2019–2021
Future of PSA Connectivity Strategy
Advanced Technology Partnerships
Future of PSA Automated Driving Strategy
Autonomous Vehicle Rollout
Future of PSA New Mobility Strategy
Free2Move—PSA’s Transition from Automaker to Mobility Provider
Smart Car strategy—PSA’s Entry in India and Emerging Markets
Challenges in India
Opportunity for PSA in India
PSA Retail—Multi-brand Retail Strategy
Online Retail Strategy
Used Car—Multi-brand, Multi-channel, and Multi-service Strategy
Future of Financial Services
Aftermarket Business Overview
PSA’s Aftermarket Diversification Strategy
Multi-brand Aftermarket Strategy
Key Mega Trends—Aftermarket Opportunities
Entry to North American Market—Free2Move to Set Ground for PSA
North American Shared Mobility—Opportunity Analysis for PSA
Impact of Brexit
Future of PSA in China
Newer Alliances for CASE Collaborations
Keeping Up with Electric and Autonomous Technologies
Growth Opportunity for PSA
Strategic Imperatives for Success and Growth
The Last Word—3 Big Predictions
Legal Disclaimer
List of Acronyms
Market Engineering Methodology
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
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Research Highlights
PSA’s vision to not restrict its growth to Europe but establish itself as a global mobility company requires strong brands, huge investment in CASE technologies, and visibility of its businesses across the globe.
Future of group PSA:
In 2019, PSA entered phase II of its Push to Pass strategy. Highlights of phase II Push to Pass, 2019–2021 are:
- Platform consolidation
- Focus on LCV growth
- Execution of India entry plan
- Establish new mobility services
- Strengthen aftermarket business
Key Issues Addressed
- How PSA turned its loss into profits? How it revived Opel Vauxhall?
- What are the key highlights of PSA's Push to Pass strategy? What impact it will have on PSA’s future growth?
- What is PSA doing in terms of product development, platform development, and powertrain development?
- What are the future strategies of the group in terms of partnerships, M&As, and collaboration?
- What are the challenges before the group, and how it plans to overcome them? How BREXIT and other geopolitical changes will impact PSA’s operations?
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Shruti Pathak |
| Industries | Automotive |
| WIP Number | ME92-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9673-A6,9800-A6,9807-A6,9813-A6,9801-A6,9882-A6,9965-A6,9AF6-A6 |