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Big Data Initiatives Targeted at Health Prediction and Precision
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The healthcare industry has been a laggard in Big Data adoption as compared to other verticals and continues to battle challenges around interoperability, budget constraints, and insufficient strategic planning and change management. However, the intent to leverage the power of Big Data is evident across all industry stakeholders, including governments, payers, providers, suppliers (pharmaceutical, medical devices, and technology companies), and consumers. The goal is to make healthcare more predictive and prescriptive through meaningful information and insights. Big Data and analytics will play a key role in this direction, with the most important areas of application being population health management, clinical decision support, and real-world data.
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