Growth Opportunities in the Communications Endpoints Market, Forecast to 2021

Actionable Strategies to Accelerate Growth in a Transforming Market

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The business communications endpoints market is in a state of constant flux. Before the revolution of computers and IP communications, TDM phones, DECT phones and faxes were the main types of communications devices used for communications and collaboration. Today, and after 20 years of accelerated technology innovation, a business worker can conduct his/her job anywhere and anytime using a wide array of hardware and software endpoints and interfaces. Interaction is no longer limited to a desk or a handset, but can happen anytime, on the go, at home, on a plane or in a hotel room by simply dialing in, clicking, touching, dragging, or connecting via a smartphone, tablet, PC or any type of IP communications device

Table of Contents

Executive DashboardPurpose of this Experiential Study5 Step Process to Transformational GrowthCommunications Endpoints LandscapeStrategic Imperatives for Communications Endpoints VendorsGrowth EnvironmentScope and Market DefinitionsScope and Market Definitions (continued)Scope and Market Definitions (continued)Scope and Market Definitions (continued)Scope and Market Definitions (continued)Scope and Market Definitions (continued)State of the MarketState of the Market (continued)State of the Market (continued)State of the Market (continued)Market DriversMarket Drivers (continued)Market RestraintsMarket Restraints (continued)Market ForecastsUnit Shipment and Revenue Forecast—Desktop Phone MarketUnit Shipment and Revenue Forecast—Desktop Phone Market (continued)Unit Shipment and Revenue Forecast—Desktop Phone Market (continued)Unit Shipment and Revenue Forecast—Indoor Mobility Phone MarketUnit Shipment and Revenue Forecast—Tabletop Audio Conference Phone MarketUnit Shipment and Revenue Forecast—Video Conferencing Endpoints MarketUnit Shipment and Revenue Forecast—Meeting Room Communications Peripherals and Components MarketUnit Shipment and Revenue Forecast—Professional Headset MarketUnit Shipment and Revenue Forecast—Smartphone MarketUnit Shipment and Revenue Forecast—Tablet MarketSeat License Shipment Forecast—Soft Communications and Collaboration Endpoints MarketSeat License Shipment Forecast—Telephony-centric UCC Clients MarketDaily Active Users Forecast—Messaging-centric/Team Collaboration MarketVisioning ScenariosMacro to Micro VisioningTop Predictions for the Communications Endpoints Market Growth PipelineLevers for GrowthVision and Strategy—Growth OpportunitiesVision and Strategy—Opportunity 1: If It’s a Hard IP Endpoint, Make it SIPVision and Strategy—Opportunity 2: Evolve IP Desktop Phones into Multimedia DevicesVision and Strategy—Opportunity 3: Add Microsoft-qualified Hard Endpoint OptionsVision and Strategy—Opportunity 4: Target Various Vertical Industries with Indoor Mobility PhonesVision and Strategy—Opportunity 5: Introduce Cost-Effective Conference EndpointsVision and Strategy—Opportunity 6: Recognize UCC-enabled Headsets As Crucial Tools for Software Communications and CollaborationVision and Strategy—Opportunity 7: Implement Product or Device as a Service for your Communications EndpointsVision and Strategy—Opportunity 8: Enrich Your Endpoint Offerings with Data AnalyticsVision and Strategy—Opportunity 9: Explore Opportunities in the Wearables MarketVision and Strategy—Opportunity 10: Enhance Your Endpoints with Artificial Intelligence Vision and Strategy—Opportunity 11: Develop Next-Generation All-in-One Software Communications and Collaboration EndpointsVision and Strategy—Opportunity 12: Differentiate with Application Integration and Open APIsVision and Strategy—Opportunity 13: Learn from Market DisruptorsBrand and Demand—Opportunity 14: Keep Millennials in Mind When Developing New EndpointsBrand and Demand—Opportunity 15: Educate the Market About the Various Types of EndpointsBrand and Demand—Opportunity 16: Evolve Your Channel StructureBrand and Demand—Opportunity 17: Invest Time and Resources into Social Media MarketingGrowth Opportunities MatrixTotal Growth Opportunity Matrix 1-17: Vision and StrategyTotal Growth Opportunity Matrix 1-17: Vision and Strategy (continued)Total Growth Opportunity Matrix 1-17: Vision and Strategy (continued)Total Growth Opportunities Matrix ChartGrowth Strategy and ImplementationGrowth Strategies for Your CompanyPrioritized Opportunities through ImplementationLegal DisclaimerAppendixList of ExhibitsList of Exhibits (continued)





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