Hong Kong CRM Customer Satisfaction Analysis

Hong Kong CRM Customer Satisfaction Analysis

RELEASE DATE
21-Dec-2005
REGION
Asia Pacific
Deliverable Type
Market Research
Research Code: 4Z91-01-00-00-00
SKU: IT02453-EU-MR_15816
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$3,950.00
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SKU
IT02453-EU-MR_15816
$3,950.00
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Description

The study highlights the customer behaviour and expectations from the implemented CRM solution by large enterprises in Hong Kong. the analysis highlights the key business challenges driving adoption of CRM solution, vendor evaluation criteria and purchase deciison making process. Further the study also assesses the top of the mind vendor analysis in Hong Kong CRM market.

Table of Contents

CRM Survey Overview

  • CRM Survey Overview

Demographics of the Sample

  • Demographics of the Sample

Level of CRM Implementation

  • Level of CRM Implementation

CRM Adoption by Product Segments

  • CRM Adoption by Product Segments

CRM Adoption in Verticals

  • CRM Adoption in Verticals

Vendor Presence

  • Vendor Presence

Tenure of Implementation of CRM

  • Tenure of Implementation of CRM

Number of Users of CRM

  • Number of Users of CRM

Number of Locations

  • Number of Locations

User Licenses across CRM Segments

  • User Licenses across CRM Segments

Organization Level of Implementation

  • Organization Level of Implementation

CRM Usage by Employee Level

  • CRM Usage by Employee Level

Business Challenges

  • Business Challenges

Critical Business Challenges

  • Critical Business Challenges

Vendor Selection Criteria

  • Vendor Selection Criteria

Purchase Triggers for CRM Deployment

  • Purchase Triggers for CRM Deployment

Purchase Triggers for CRM

  • Purchase Triggers for CRM

Influencers of CRM Purchase

  • Influencers of CRM Purchase

Level of Customer Satisfaction

  • Level of Customer Satisfaction

Loyalty Assessment

  • Loyalty Assessment

Repeat Purchase

  • Repeat Purchase

Commitment to the Vendor

  • Commitment to the Vendor

Analysis of Satisfaction Level versus Loyalty

  • Statistical Analysis: Correlation Analysis
The study highlights the customer behaviour and expectations from the implemented CRM solution by large enterprises in Hong Kong. the analysis highlights the key business challenges driving adoption of CRM solution, vendor evaluation criteria and purchase deciison making process. Further the study also assesses the top of the mind vendor analysis in Hong Kong CRM market.
More Information
Deliverable Type Market Research
No Index Yes
Podcast No
WIP Number 4Z91-01-00-00-00
Is Prebook No