Industries Market Research Reports

The emergence of generative AI (GenAI) has sparked intense global interest in AI and how it can help improve customer experience (CX). Several factors drive interest in GenAI, including its positive impact on making conversational AI faster and smarter, enabling critical applications, including personalization at scale, improved self-service capabi...

As the European economy continues to suffer, growth, competitiveness, and digital resilience are top of mind for enterprises in the region. Cloud and the Internet of Things remain the foundational technologies powering digital transformation in European enterprises. Since 2010, Frost & Sullivan has conducted an annual survey of IT and business d...

Frost & Sullivan defines metaverse as a network of persistent 3D worlds and simulations where end users possess a sense of social presence and spatial awareness and can participate in an extensive virtual economy. The central concept of the metaverse is straightforward but intriguing: a persistent 3D world where an infinite number of people can int...

When COVID-19 lockdowns in early 2020 forced businesses to close physical locations, demand for digital options soared as employees shifted to working from home and customers sought alternative means of interaction. Australian organizations made major changes to their processes and technology to address the initial crisis. Their contact centers wer...

30 Nov 2022  |  Asia Pacific  |  Market Research

Asia-Pacific (APAC) Managed and Professional Security Services Market

The Shortage of Cybersecurity Professionals is Driving MSS and PSS’ Future Growth Potential

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As many companies in Asia-Pacific are going through a digital transformation, the threat landscape has widened due to the incorporation of emerging technologies, such as cloud and IoT, in business operations. With the looming threat of cyberattacks caused by this expanding threat landscape, companies are realizing that they cannot solely rely on in...

This study provides forecasts for the customer service (CX) outsourcing market in the Asia-Pacific for 2023 to 2028. Improving CX has been a consistent priority for organizations across the board for the last few years, with decision-makers realizing that providing a superior CX is a must for any company that wants to stay relevant. This is bringin...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

Southeast Asia is an important data center colocation services market in Asia-Pacific. The market will continue growing with the increasing implementation of digital transformation initiatives, favorable government policies, business-friendly environment, and sub-marine cable connectivity projects. Enterprises shifting focus to disruptive technolog...

The CX outsourcing services landscape is set to grow throughout the forecast period. Two key reasons lie behind this: 1) the increasing acceptance of CX as a formidable competitive weapon; and 2) growing incentives for companies to outsource their CX operations. Improving CX appears as the number one business goal priority in the Frost & Sulliv...