Research Highlights

A video managed service vendor focuses on three main customer segments: broadcasters, Pay TV providers, and content owners and publishers. The market is slowly growing as homegrown video workflows, and outsourcing to online video platforms and system integrators challenge market growth. Furthermore, there is internal pushback from IT and financial advisors of content providers as video managed services are seen as too costly to use for building and managing seemingly simple video workflows. However, cost benefits associated with video managed services will ignite adoption later in the forecast period as video workflows become more complex. Rising D2C OTT competition will encourage content providers to invest in faster go-to-market solutions for their video workflows. Global expansion and localization of content will further complicate video workflows as well, necessitating investments in help from video managed services providers.

The market is crowded with 20 to 25 companies vying for market share. Regions covered in this research study include North America, Latin America (NALA); Europe, the Middle East, and Africa (EMEA); and Asia-Pacific (APAC).

Key Issues Addressed

• What are the key trends affecting video managed services and customer purchasing behavior?
• How will the video managed services market grow in the forecast period?
• What is the current market share for the key vendors of video managed services?
• What are the segments and trends to watch for growth in this market?