Digital Media

Digitization today pervades every aspect of our lives and has transformed the power of the consumer. The ubiquity of the Internet has ensured an increasing base of connected customers and leading to endless possibilities for growth opportunities.

But how can an organization tap into these opportunities? The connected consumer needs to be analysed and catered to with specialized tools and processes that can help deliver repeated optimal customer experience. Targeted

From simple user interfaces to large data asset management; from Big Data analytics to Digital Marketing, from digital educational tools to experiential learning programs, the IT industry is consistently innovating products and services that can help an enterprise reach, engage with and serve a targeted customer faster with high rate of success.

Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. The Enterprise Digital Media markets we cover include, but are not limited to:

  • Big Data Analytics
  • Web and Mobile Analytics
  • Online Advertising
  • Embedded Software
  • Digital Asset Management (DAM), Enterprise Content Management (ECM)
  • Software Licensing
  • Digital Storage
  • Digital Publishing
  • CAD Software
  • Digital Rights Management (DRM), Content Protection
  • Video Webcasting
  • Lecture Capture and Learning Management Systems (LMS)

We work closely with the world’s largest IT firms, telecom operators, technology vendors, OEMs and upcoming, disruptive start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.

  1. 04 Jan 2018  |  South Asia, Middle East & North Africa

    Over-the-top (OTT) Video Services Market, India, 2017–2022

    Competition Intensifies on the Back of Content Strategies to Tap into $3 Billion Market Potential

    The OTT video market in India is gradually becoming a mainstream entertainment destination in the midst of growing Internet users. With the rapid commoditization of data and the ongoing price wars, online video streaming is a more feasible option today than ever before. This has led to the influx of many global, local, and independent platforms in ...

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  2. 28 Sep 2017  |  South Asia, Middle East & North Africa

    Outlook of Internet Protocol Television (IPTV) Market in Argentina, Brazil and Colombia, 2017

    Argentina at the forefront of converged services; Brazil to be adoption pioneer in the next 5-years; Colombia’s high smartphone use can popularize tri

    The Industry Docket gauges the business opportunity for converged media services in Latin America, identifying the hottest markets for investment and scope for near term IPTV launch. It formulates a go-to-market strategy to penetrate such markets leveraging existing telecom and pay TV operators. The potential challenges of establishing triple-play ...

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  3. 22 Sep 2017  |  South Asia, Middle East & North Africa

    Technology Adoption Trends in the MENA Broadcast Industry, 2016–2021

    Media Companies to Increase Technology Spending to Drive Hybrid Video Service Delivery and High-quality Transmission

    Scope of the Study This research study includes the following segments: Scope: broadcast trends, regional adoption index, technology solutions, live streaming, cloud adoption, compression standards, transcoding solutions, and content protection Geographic scope: Middle East, Levant, and GCC Key Questions Answered Who are the key technology ve...

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  4. 09 Dec 2014  |  South Asia, Middle East & North Africa

    Marketing Automation Solutions MarketIndia

    Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020

    A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

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  5. 12 Sep 2014  |  South Asia, Middle East & North Africa

    Regulations for the Indian Broadcasting Industry

    Guidelines and Regulations Regarding FDI and Digital Addressable System Critical for the Growth of Television Services in India

    This market insight provides an overview of the broadcast ecosystem in India, and the important rules and regulations prescribed by the government. It also includes the list of important industry associations, media networks, leading cable multisystem operators, DTH operators, and IPTV providers. This insight serves as a reference guide for interna...

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  6. 03 Apr 2014  |  South Asia, Middle East & North Africa

    Industry Outlook on the TV-Everywhere Market in the Middle East

     

    According to Frost & Sullivan, the Middle East and North America (MENA) will be linked through 545 Million consumer connected devices by 2020, impacting business models and personal lives in a way that is unforeseeable today. While linear free to air and Pay-TV services contribute dominantly to revenue and viewership of video in the region, there i...

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  7. 30 Jan 2014  |  South Asia, Middle East & North Africa

    India Digital Broadcast Equipment Market Opportunity Analysis

    Market to Grow at 10% CAGR till 2018 Driven by Digitization and HD

    Transition to HD, connected workflows, contribution and distribution over IP and multiscreen delivery are the top trends that would drive broadcast equipment purchase in India from 2014 to 2016. This research will discuss product definitions, drivers and restraints, market and technical trends, as well as revenue and unit forecasts from 2012 to 201...

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