Information Technology

Organizations across the board realize the increasing importance of customer experience (CX) in driving business success and delivering an excellent experience as a competitive differentiator. Customers view positive experiences as highly personalized, relevant, and proactive, involving engaging interactions and immediate issue resolution. Incre...

Organizations across the board realize the significance of delivering excellent customer service as a competitive differentiator. Customer experience (CX) outsourcing services play an increasingly vital role in building a robust end-to-end customer journey as customer-centricity takes center stage. Providing contextual, proactive, seamless, and per...

The Asia-Pacific contact center applications market generated $825.3 million in revenue in 2021, registering an annual growth of 9.5%. Though COVID-19 clouded the outlook at the beginning of the year, technology upgrades, cloud migration, and the adoption of analytics, automation, and self-service applications drove market growth. The market is set...

Across Asia-Pacific (APAC), digital transformation has led to a surge in the adoption of emerging technologies such as cloud, Internet of Things (IoT), and web-based applications among companies from diverse verticals looking to improve efficiency across every area of business operation. However, as technology adoption rates accelerate, organizatio...

When COVID-19 lockdowns in early 2020 forced businesses to close physical locations, demand for digital options soared as employees shifted to working from home and customers sought alternative means of interaction. Australian organizations made major changes to their processes and technology to address the initial crisis. Their contact centers wer...

30 Nov 2022  |  Asia Pacific  |  Market Research

Asia-Pacific (APAC) Managed and Professional Security Services Market

The Shortage of Cybersecurity Professionals is Driving MSS and PSS’ Future Growth Potential

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As many companies in Asia-Pacific are going through a digital transformation, the threat landscape has widened due to the incorporation of emerging technologies, such as cloud and IoT, in business operations. With the looming threat of cyberattacks caused by this expanding threat landscape, companies are realizing that they cannot solely rely on in...

In H1 2022, the APAC network firewall market saw a steady YoY growth of 13.0%. The market witnessed a slower YoY growth of 9.3% in Q2 2022, when compared to its double-digit YoY growth of 17.9% in Q1 2022. With a healthy YoY growth rate of 12.9% in H1 2022, the appliance segment remained the biggest form factor segment driving the overall network f...

This study provides forecasts for the customer service (CX) outsourcing market in the Asia-Pacific for 2023 to 2028. Improving CX has been a consistent priority for organizations across the board for the last few years, with decision-makers realizing that providing a superior CX is a must for any company that wants to stay relevant. This is bringin...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...