North American Mobile Asset Management Market, 2019

North American Mobile Asset Management Market, 2019

Evolving Needs, New Solutions, and Growth Opportunities for Providers

RELEASE DATE
21-Feb-2019
REGION
North America
Research Code: 9ABE-00-3C-00-00
SKU: IT03808-NA-MR_22874

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Description

This study examines strategies, participants, and growth opportunities in the North American mobile asset management market. Mobile asset management offerings are defined as solutions that use wireless tracking devices and cellular, location, and sensor technologies to remotely locate and monitor moveable assets that are outside of a company's four walls. Rich data analytics can also be included. Major use cases are: 1) Large pieces of company-owned eqipment located out in the field, 2) Trailers, and 3) High-value cargo that is in-transit from Point A for delivery to Point B. Key market trends, the competitive landscape, and potential growth opportunities are defined and discussed. Frost & Sullivan survey results regarding North American business preferences, plans and demands for mobile asset management solutions are also charted and analyzed.

Many North American companies have moveable assets – field equipment, trailers, cargo in transit – located outside of the four walls. These assets typically represent a significant investment on the companies' part, and protecting them from theft was the initial impetus behind the creation of mobile asset tracking solutions. As needs became more sophisticated, the original mobile asset tracking category has expanded from simple GPS location tracking and alerts to encompass sensor monitoring, then rich analytics and more proactive planning. This is a market that is growing rapidly in terms of perceived value-add. Today, almost 3/4 of businesses with assets in the field expect their mobile asset management (MAM) needs to become more advanced during the next few years – and over half of current MAM users plan to expand their deployments over the near term.

However, while the benefits of MAM become even more compelling – not just theft protection, but also increased productivity, more optimized utilization of assets, etc. – challenges exist for both customers and providers. Potential users can throttle back on adoption because of cost concerns and a perceived lack of internal expertise and resources to deal with the new information that will be uncovered. Providers are challenged to improve affordability, incorporate the right technologies at the right time, enhance integration opportunities, and differentiate against competitors.

Key Issues Addressed

  • How do today's businesses stratify in terms of mobile asset management needs? What level of near-term expansion and growth is anticipated for this market?
  • What disruptive forces are acting upon this market?
  • What are the key areas of potential differentiation for mobile asset management providers? How are leading participants innovating in this market?
  • What growth opportunities exist for today's providers and their channels?
  • Do businesses have any preference regarding using custom vs. third-party packaged MAM solutions? What hard-dollar benefits are being experienced by current users?

Author: Jeanine Sterling

Table of Contents

Key Findings

Defining Mobile Asset Management Solutions

Defining Mobile Asset Management Solutions (continued)

Mobile Asset Management—Key Issues and Trends

Mobile Asset Management—Key Issues and Trends (continued)

Mobile Asset Management—Key Issues and Trends (continued)

2018 Mobile Business Solutions Survey

Mobile Asset Management—Businesses with Moveable Assets in the Field

Mobile Asset Management—Deployment Plans

Mobile Asset Management—Current Level of Asset Tracking Need

Mobile Asset Management—Projected Level of Asset Tracking Need

Mobile Asset Management—User Satisfaction Level

Mobile Asset Management—Business Impacts

Mobile Asset Management—Implementation Methods

Mobile Asset Management—Adoption Barriers

Mobile Asset Management—Current and Planned Implementations

Demand Analysis Discussion

Demand Analysis Discussion (continued)

Transformation in the Mobile Asset Management Industry

Competitive Environment

Competitive Environment (continued)

Actsoft Inc. Profile

AT&T Profile

CalAmp Profile

Fleet Complete Profile

OnAsset Intelligence, Inc. Profile

Spireon Inc. Profile

Sprint Profile

Verizon Profile

Growth Opportunity 1—OEM Partnerships

Growth Opportunity 2—Expanding Down-Market

Growth Opportunity 3—Solution Simplification

Growth Opportunity 4—Increased Verticalization

Growth Opportunity 5—Mobilization

Strategic Imperatives for Mobile Asset Management Providers

The Last Word

Legal Disclaimer

List of Exhibits

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
This study examines strategies, participants, and growth opportunities in the North American mobile asset management market. Mobile asset management offerings are defined as solutions that use wireless tracking devices and cellular, location, and sensor technologies to remotely locate and monitor moveable assets that are outside of a company's four walls. Rich data analytics can also be included. Major use cases are: 1) Large pieces of company-owned eqipment located out in the field, 2) Trailers, and 3) High-value cargo that is in-transit from Point A for delivery to Point B. Key market trends, the competitive landscape, and potential growth opportunities are defined and discussed. Frost & Sullivan survey results regarding North American business preferences, plans and demands for mobile asset management solutions are also charted and analyzed. Many North American companies have moveable assets – field equipment, trailers, cargo in transit – located outside of the four walls. These assets typically represent a significant investment on the companies' part, and protecting them from theft was the initial impetus behind the creation of mobile asset tracking solutions. As needs became more sophisticated, the original mobile asset tracking category has expanded from simple GPS location tracking and alerts to encompass sensor monitoring, then rich analytics and more proactive planning. This is a market that is growing rapidly in terms of perceived value-add. Today, almost 3/4 of businesses with assets in the field expect their mobile asset management (MAM) needs to become more advanced during the next few years – and over half of current MAM users plan to expand their deployments over the near term. However, while the benefits of MAM become even more compelling – not just theft protection, but also increased productivity, more optimized utilization of assets, etc. – challenges exist for both customers and providers. Potential users can throttle back on adoption because of cost concerns and a perceived lack of internal expertise and resources to deal with the new information that will be uncovered. Providers are challenged to improve affordability, incorporate the right technologies at the right time, enhance integration opportunities, and differentiate against competitors.--BEGIN PROMO--

Key Issues Addressed

  • How do today's businesses stratify in terms of mobile asset management needs? What level of near-term expansion and growth is anticipated for this market?
  • What disruptive forces are acting upon this market?
  • What are the key areas of potential differentiation for mobile asset management providers? How are leading participants innovating in this market?
  • What growth opportunities exist for today's providers and their channels?
  • Do businesses have any preference regarding using custom vs. third-party packaged MAM solutions? What hard-dollar benefits are being experienced by current users?

Author: Jeanine Sterling

More Information
No Index No
Podcast No
Author Jeanine Sterling
Industries Information Technology
WIP Number 9ABE-00-3C-00-00
Is Prebook No
GPS Codes 9755-C4,9705-C1,9657,9838-C1,9B07-C1