Mega Trends

  1. 28 Mar 2022  |  Global

    Global Virtual Autonomous Agents Growth Opportunities

    Advancements in Virtual Autonomous Agents are Boosting their Future Growth Potential

    With customers adapting to the post-pandemic normal and preferring to stay at home, brands across the globe are seeking solutions to meet the increased demand for online services. The relatively sudden and significant increase in eCommerce has made it challenging for companies to maintain a workforce for customer assistance. Brands are relying on t...

  2. 02 Mar 2022  |  Global

    Growth Opportunities for Global B2B Influencer Marketing

    Innovative Business Models Will Emerge as Digitally Native Gen Z and Millennials Dominate the Consumer Population

    Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...

  3. 28 Feb 2022  |  Global

    Trend Opportunity Profiles—Reverse Logistics in a Circular Economy

    Increasing Demand for Closed Loop Strategies that Extend Life Cycle Value Will Drive Growth

    Consumers, especially in the Western world, are looking for clean-label products. Circular economy is a key enabler for environmental friendly products, and reverse logistics, as a method to integrate the consumer in the upcycling and production cycle, is reinforcing this potential marketing aspect. Reverse logistics is the process of collecting...

  4. 22 Feb 2022  |  Global

    Trend Opportunity Profile: Human-robot Collaboration

    Visionary Perspective on Advances in Automation and Robotics

    Robotics is increasingly used in both industrial and nonindustrial settings. This research service focuses on nonindustrial robots that collaborate and work with humans. Such human-robot collaboration aims to offer convenience and care, control and monitoring, learning assistance, or other tasks which may require significant human effort and to hel...

  5. 10 Feb 2022  |  Global

    Trend Opportunity Profile: Curbside Management

    Smart City Investment, Rise of eCommerce, and New Shared Mobility Solutions will Drive Future Growth Potential of the Curb

    Curbsides are becoming the next battleground for cities, primarily because the use of curbside spaces is no longer restricted to parking. They now include eHailing vehicles dropping and picking up customers, delivery vehicles dropping off and picking up packages. Microtransit assets, such as bikes and scooters now occupy the sidewalk. Cities do not...

  6. 24 Jan 2022  |  Global

    Trend Opportunity Profiles— Immunity-Boosting Superfoods

    Post-COVID-19 Pandemic Demand for Immunity-Enhancing Foods Drives Growth

    The COVID-19 pandemic has exposed the frailty of the human body. Boosting immunity is now of primary importance to consumers post-pandemic, with many increasingly seeking food options that are nutritionally dense and provide multiple vitamins and minerals to improve health and body immunity. Superfoods have emerged as the ideal immunity-boosting so...

  7. 20 Jan 2022  |  Global

    Growth Opportunities for Capturing Value in Baby Boomers

    Rethinking Business Strategies as Seniors Delay Retirement and Continue to Influence Consumer Spending

    Globally, the aging population is enlarging, and this group’s participation in the labor market is increasing accordingly. By 2030, people aged 60 and above are expected to outnumber children under age 10 by 60 million. Projections estimate 30% growth in labor participation from the 65+ age group. At global scale, the increase in life expectancy ...

  8. 21 Dec 2021  |  Global

    Growth Opportunities for Carbon Neutrality Strategies

    Regulatory Shifts and Threat of Environmental Impact Drive Decarbonization Goals

    During the 2021 United Nations Climate Change Conference (COP26), the European Union and the United States announced their commitments to become carbon neutral by 2050, while China and India, the first- and third-largest emitters, plan to become carbon neutral by 2060 and 2070, respectively. Low-income countries will struggle to reduce their carbon...

  9. 22 Nov 2021  |  Global

    Global Transhumanism Growth Opportunities

    Transformational Growth in Biological, Health, and Wellness Augmentation will Enable the Rise of Human 2.0

    Radical changes in science and technology are helping the human body evolve. Biological augmentations and body enhancements are transforming the human body and bringing about a kind of transhumanism by eliminating diseases, extending life spans, and enhancing human capabilities. Biological augmentations and body enhancements are classified into th...

  10. 17 Nov 2021  |  

    Growth Opportunities in Retail 2.0

    Key Retail Transformations Enabling Growth and Innovation to 2030

    Retail is undergoing a major transformation as trends converge to create new opportunities for the industry. Specifically, the rise of gen Y and gen Z, the digitization of retail, and the upcoming post-COVID-19 economy will compel retailers to rethink their strategies and embrace a more omnichannel and frictionless retail model. Consumers’ ra...