Mega Trends

With customers adapting to the post-pandemic normal and preferring to stay at home, brands across the globe are seeking solutions to meet the increased demand for online services. The relatively sudden and significant increase in eCommerce has made it challenging for companies to maintain a workforce for customer assistance. Brands are relying on t...

Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...

Consumers, especially in the Western world, are looking for clean-label products. Circular economy is a key enabler for environmental friendly products, and reverse logistics, as a method to integrate the consumer in the upcycling and production cycle, is reinforcing this potential marketing aspect. Reverse logistics is the process of collecting...

Robotics is increasingly used in both industrial and nonindustrial settings. This research service focuses on nonindustrial robots that collaborate and work with humans. Such human-robot collaboration aims to offer convenience and care, control and monitoring, learning assistance, or other tasks which may require significant human effort and to hel...

Curbsides are becoming the next battleground for cities, primarily because the use of curbside spaces is no longer restricted to parking. They now include eHailing vehicles dropping and picking up customers, delivery vehicles dropping off and picking up packages. Microtransit assets, such as bikes and scooters now occupy the sidewalk. Cities do not...

The COVID-19 pandemic has exposed the frailty of the human body. Boosting immunity is now of primary importance to consumers post-pandemic, with many increasingly seeking food options that are nutritionally dense and provide multiple vitamins and minerals to improve health and body immunity. Superfoods have emerged as the ideal immunity-boosting so...

Globally, the aging population is enlarging, and this group’s participation in the labor market is increasing accordingly. By 2030, people aged 60 and above are expected to outnumber children under age 10 by 60 million. Projections estimate 30% growth in labor participation from the 65+ age group. At global scale, the increase in life expectancy ...

During the 2021 United Nations Climate Change Conference (COP26), the European Union and the United States announced their commitments to become carbon neutral by 2050, while China and India, the first- and third-largest emitters, plan to become carbon neutral by 2060 and 2070, respectively. Low-income countries will struggle to reduce their carbon...

Radical changes in science and technology are helping the human body evolve. Biological augmentations and body enhancements are transforming the human body and bringing about a kind of transhumanism by eliminating diseases, extending life spans, and enhancing human capabilities. Biological augmentations and body enhancements are classified into th...