Telecom

Although the telecoms landscape in APAC has changed a lot since the onset of the COVID-19 pandemic, data as a key driver of traffic and 5G monetization as the industry’s biggest bottleneck remain important trends impacting the industry. As 5G enterprise develops, enhanced mobile broadband (eMBB) is expected to continue to impact the mobile operat...

Evolving consumer behaviors and the introduction of new technologies have fundamentally changed the way we live, communicate, and interact, ushering in an array of new requirements and growth opportunities in the public safety industry. The necessity for reliable, secure, nationwide public safety solutions has never been more pronounced with the re...

The COVID-19 pandemic changed market trends, with digital and self-service now the norms. Meanwhile, companies are still implementing plans decided before the pandemic. Many of these plans include new retail store openings and using new marketing technology for retail stores to improve sales, customer experience, and operational efficiency. Suppose...

The continued penetration of high-speed broadband services in advanced mobile devices, developments in the cellular machine-to-machine (M2M) and Internet of Things (IoT) markets, and the resurgence of unlimited mobile plans are the top drivers of the North American mobile communications market. This tracker presents the metrics for leading mobile o...

The fifth generation of wireless technology (5G) has arrived and is being rolled out globally. 5G is possible because of the contributions of previous generations of wireless communications and a number of disruptive technologies, each of which must be understood at least at a high level to paint a full picture of the industry. This report centers ...

This Frost & Sullivan tracker provides metrics on Apple's quarterly performance (for both unit sales and revenues) for iPads, iPhones, Macs, and other products, such as iPods, Apple TVs, Beats Electronics, and Apple-branded and third-party accessories. This tracker includes historical quarterly data for all of these categories from Q1 2007 to Q3 20...

An operations support system (OSS) is an IT or computer system that communication service providers use to manage their networks and, along with business support systems (BSSs), serve customers. This report examines the trends in OSS evolution (particularly in 5G), outline the market opportunities that OSS vendors must support in 5G, and illustrate...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

The impact of Covid-19 continues to reverberate in the Internet of Things (IoT). In addition, the fears of a global recession will have an impact on the market. While this impact is likely to be felt more in the EMEA region, other regions will be impacted by the global recession and inflationery pressures. This Reforecast of the IoT space shows tha...