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A Customer Perspective
29-Sep-2016
Latin America
Customer Research
9AC0-00-1D-00-00
TE03649-LA-CR_19041
This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.
Excerpts from the study:
•While reducing operation costs is the major driver for IT Solutions today, there will be a major shift in investment drivers in 2018 when Latin American organizations will focus on expansion to new markets/regions and gaining a competitive advan
•Dealing with security threats still tops the list of challenges for IT Companies in Latin America. Ensuring network stability/reliability and aligning IT with business strategies appeared as major concerns as well.
•eCommerce/mCommerce, social media management and marketing tools, and digital marketing are among the top technologies that impact revenues in Latin America.
Improving the ability to boost customer service/marketing and collect customer usage data are major drivers for IoT Solutions in Latin America.
•While it is true that cloud solutions are still perceived as a tool that helps to store large amounts of data, this perception is about to change as more Latin American companies consider cloud as a way to access advanced features/capabilities and greater flexibility at times of rapid growth or downsizing.
About half of the smartphones used for work are employee-owned Latin America. More than 50% of respondents plan to increase BYOD in their organizations over the next two years.
•Early adopters of IT showed strong revenue growth by a high margin when compared to the early and late majority.
Research Objectives
Survey Methodology
IT Decision Maker Profile
Organization’s Industry Sector
Respondent Job Titles
Organization’s Revenues Growth and Margin
Summary of Major Findings
Summary of Major Findings (continued)
Summary of Major Findings (continued)
Summary of Major Findings (continued)
Top Challenges for IT
Top Challenges for IT by Size of Organization
Top Challenges for IT by CEO and CIO
Top Challenges for IT by Organization’s Revenue Growth
Top Challenges for IT by Organization’s Margin
Top Challenges for IT by Sector
Top Challenges for IT by Sector (continued)
Top Drivers for IT Investment
Top Drivers for IT Investment in 2018 by Size of Organization
Top Drivers for IT Investment in 2018 by CEO and CIO
Top Drivers for IT Investment in 2018 by Organization’s Revenue Growth
Top Drivers for IT Investment in 2018 by Organization’s Margin
Top Drivers for IT Investment in 2018 by Sector
Top Drivers for IT Investment in 2018 by Sector (continued)
Plans for Investment in IT
Top Technologies Impact on Revenues
Top Technologies Impact on Revenues by Size of Organization
Top Technologies Impact on Revenues by Job Title
Top Technologies Impact on Revenues by Organization’s Revenue Growth
Top Technologies Impact on Revenues by Organization’s Margin
Top Technologies Impact on Revenues by Sector
Top Technologies Impact on Revenues by Sector (continued)
Top Technologies That Positively Impact Cost Reduction
Top Technologies That Positively Impact Cost Reduction by Size of Organization
Top Technologies That Positively Impact Cost Reduction by Job Title
Top Technologies That Positively Impact Cost Reduction by Organization’s Revenue Growth
Top Technologies That Positively Impact Cost Reduction by Organization’s Margin
Top Technologies That Positively Impact Cost Reduction by Sector
Top Technologies That Positively Impact Cost Reduction by Sector (continued)
Top Security Concerns
Top Security Concerns by Size of Organization
Top Security Concerns by Job Title
Top Security Concerns by Organization’s Revenue Growth
Top Security Concerns by Organization’s Margin
Top Security Concerns by Sector
Top Security Concerns by Sector (continued)
Importance of mCommerce
The Internet of Things Deployment Stages
Top Concerns About the Internet of Things
Drivers for Investment in Internet of Things
Best Chip/Module Vendor for the Internet of Things
Best Devices Vendors for the Internet of Things
Best Networking Provider for the Internet of Things
Best Platform Provider for the Internet of Things
Best Systems Integrator for the Internet of Things
Influences for Selecting a Cloud Provider
Percentage of Storage Moved to the Cloud
Percentage of Applications Moved to the Cloud
Value of Cloud-Based Solutions Among Users
Satisfaction with Cloud-Based Solutions
Barriers to Adoption of Cloud-Based Solutions
Use of Mobile Devices
Support for Mobile Operating Systems
Enforcing BYOD Policies and Expectations for Future
Organization’s Approach to IT Investments and its Competitive Assessment
Organization’s Approach to IT Investments by Organization’s Revenue Growth
Organization’s Approach to IT Investments by Organization’s Margin
IT Solutions Usage by Technology Adoption
2015 IT Budget in Relation to Organization’s Revenue
2015 vs 2016 IT Budget Allocation
Expected IT Budget Change in 2017
Percentage of IT Budget Consumed by Top Three Communications Suppliers
Percentage of IT Budget Consumed by Small to Medium Communications Suppliers
CAPEX Vs. OPEX Spending
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Excerpts from the study:
•While reducing operation costs is the major driver for IT Solutions today, there will be a major shift in investment drivers in 2018 when Latin American organizations will focus on expansion to new markets/regions and gaining a competitive advan
•Dealing with security threats still tops the list of challenges for IT Companies in Latin America. Ensuring network stability/reliability and aligning IT with business strategies appeared as major concerns as well.
•eCommerce/mCommerce, social media management and marketing tools, and digital marketing are among the top technologies that impact revenues in Latin America.
Improving the ability to boost customer service/marketing and collect customer usage data are major drivers for IoT Solutions in Latin America.
•While it is true that cloud solutions are still perceived as a tool that helps to store large amounts of data, this perception is about to change as more Latin American companies consider cloud
| Deliverable Type | Customer Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Juan Gonzalez |
| Industries | Telecom |
| WIP Number | 9AC0-00-1D-00-00 |
| Keyword 1 | Digital Transformation in Latin America |
| Keyword 2 | IT investment solutions in North America |
| Keyword 3 | Navigating Digital Transformation in Energy |
| Is Prebook | No |
Navigating an Era of Digital Transformation in Latin America
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