The growing adoption of Cloud in IoT services, shifting of focus to industrial IoT (IIoT), the rising market of M2M communication, and the increasing trend of wearable technology applications are among the major factors driving the IoT market in India. Moreover, various government projects such as smart cities, smart transportation, smart grids, and so on are also expected to further propel the use of IoT technology in the country over the next five years. Telcos will have a critical role to play in this value chain. Moreover, considering the highly competitive telecom market scenario in India today, IoT will provide telcos with high growth opportunities along with new avenues for revenue. Telecom participants will need to up their game and move beyond connectivity to play a larger role in this IoT wave to capture the growing market and bring in a transformation in their traditional business model. This docket focuses on highlighting opportunities that IoT would create for service providers and challenges that Telcos would encounter while deploying IoT based solutions.
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The Internet of Things Market in IndiaScope & LimitationsScope & LimitationsThe IoT Market: An OverviewTotal number of connected devices across the globe increasing: each device is generating huge amounts of dataIoT and Machine learning emerging as the next big frontier for businessesEnterprises can leverage data generated to drive value for organizations to achieve efficiency, cost optimization and productivity through IoTConnectivity Providers play a pivotal role in successful IoT deployment due to their network infrastructure’s capability to transmit dataIoT Value Chain DefinitionDecision Maker’s SpotlightIndian IoT Market OpportunityInitiatives taken by the Central Government on Smart Cities and Make in India front would provide major impetus to IoT deploymentsIoT Market in India is at a very nascent stage and market ecosystem is highly fragmented The IoT Market could reach $16.8 Bn by 2021; depending on the speed of implementation of IIOT and government smart city projectsIoT spending on software and services is expected to see a CAGR of 52.68%, and 50.24%, respectively, indicating a shift from owned to Managed servicesIoT in Automotive sector is picking up at a rapid pace; Car companies must become technology companies to succeedLowering operational cost, process optimization and enhancing customer service quality are main drivers for IoT in manufacturingIt is expected that 70% of the total retailers in India would adopt IoT; AI and automation to boost growth by 2021IoT instrumental in smart city planning; not just for communication networks but also sanitation, transportation, healthcare, energy use and others.IoT to have profound effect on healthcare: will primarily improve access to care, its quality and most importantly cut down its costs.Asset, Fleet, Inventory, Facility and Energy Management emerging as the hottest application areas of IoT across different industry verticalsTelcos as an enabler for IoTTelcos are relevant in the IoT work stream at almost every stage of solution deployment due to their advantages of network ownershipHowever, the Nascent IoT ecosystem in India challenges Telecom operators in terms of standardization, interoperability and data securityProviding M2M Sims for connectivity only leads to low revenue realization and low degree of differentiationPartnering with an IoT solution provider plays a critical role; however, approach is heavily partner-reliant and difficult to develop and maintainOperator to sell its own solution in selected vertical markets. In this model the operator wins higher revenues and hence is in a stronger position.A value selling approach: operators focus on what common elements they can provide for multiple vertical markets. Standardization, Interoperability concerns and Security are major barriers for Enterprises in adoption of IoT; Telcos must focus on developing solutions for themThe Industry going ForwardOperators need to leverage core capabilities which scale across industries and geographies to establish themselves as IoT providersDeveloping Network Capabilities and devising vertical specific solutions through innovation labs would provide operators an edgeTelcos will have to put more emphasis on developing critical data analytics capabilitiesAcronymsAnnexure: Our ServicesMaximize opportunities from existing products and markets; systematically explore new products, markets, including inorganic OpportunitiesOur Growth Consulting CanvasLegal Disclaimer