IoT Start-Up Tracker—Digital Agriculture

IoT Start-Up Tracker—Digital Agriculture

Need for Increased Productivity and Resource Optimization Creates New Growth Opportunities

RELEASE DATE
15-Apr-2021
REGION
North America
Deliverable Type
Market Research
Research Code: K5E7-01-00-00-00
SKU: IT04309-NA-MT_25373
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IT04309-NA-MT_25373

IoT Start-Up Tracker—Digital Agriculture
Published on: 15-Apr-2021 | SKU: IT04309-NA-MT_25373

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The digital agriculture industry is increasingly focused on improving productivity and driving sustainability through radical innovation and digital transformation.

Frost & Sullivan's Start-Up Tracker is a resource to help the ecosystem participants identify solution providers with offerings that match industry challenges.

The Start-Up Tracker provides a rich database of start-up and niches players that have the capabilities to transform processes in agriculture and add value to the end-user. These companies were selected based on the Frost & Sullivan best practices database, in addition to secondary research on AgTech ecosystem mappings and rankings worldwide, such as the AgTech landscape tracker from The Mixing Bowl, the Forbes Most Innovative AgTech Startups and other regional AgTech mapping and rankings.

A list of start-ups focused on agricultural IoT was made by region, including different segments: precision agronomics, smart animal husbandry, smart farm equipment and smart forestry.

Frost & Sullivan conducted detailed primary interviews with start-ups that are standing out in precision agronomics in different regions to generate a competitive profile and understand relevant developments, strategy and value proposition. Precision agronomics was chosen because it is the segment with the most innovative solutions in the digital agriculture industry.

Each company short-listed has been screened and analyzed by the analyst, and an overall score was established for each start-up based on the criteria described in this study.

To be considered a part of the IoT, any product, application, or service must be part of a larger solution that comprises these 4 elements:
• Objects that are virtualized and imbued with data measurement capabilities.
• The ability to grant identities to physical and virtual objects.
• Interconnections between these objects for monitoring and interaction.
• The ability to generate real-time insights from data and incorporate them into existing business processes.
• The Internet of Things (IoT) space is still in flux. Unlike more mature ICT verticals, the IoT space also has significant overlap with other industries such as the automotive, energy, and manufacturing industries.
• To accurately observe and measure IoT-related economic activity, Frost & Sullivan uses the definition above to determine if a technology product, application, or service is to be considered part of the IoT.

The key digital agriculture products covered in this study are automation and control systems, wireless connectivity and sensors, and smart agricultural equipment and machinery. The key segments covered in this study are smart animal husbandry, smart farm equipment, precision agronomics and smart forestry. Smart animal husbandry monitors the health and condition of livestock. Precision agronomics corresponds to accurately plant and grow crops, dispense fertilizers and monitor soil quality. Smart farm equipment deploys and track farm equipment and vehicular assets. Smart forestry manages forests and logging operations in a sustainable manner.

Author: Carina Goncalves

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Digital Agriculture Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Definition of the Internet of Things (IoT)

Scope of the Study

Research Process and Methodology

Research Process and Methodology (continued)

IoT in Agriculture—Key Topics Covered in this Study

Why is Digitization Important for Agriculture?

Role of Digitalization in Agriculture

The Need for Digital Technologies in Agriculture

Technology Landscape of Digital Agriculture in Value Chain

Farming 4.0 Ecosystem

Global Agriculture IoT Market Landscape—Key Areas

Global Agriculture IoT Market Landscape—Key Application Areas

Top 5 Growth Opportunities in Digital Agriculture Market

Critical Success Factors for Growth

Key Competitors (Start-Ups) in the Agriculture IoT Market

Scoring Methodology for Competitive Profiles

Innovation Target for Competitive Profiles

MimosaTEK—Company Profile

MimosaTEK—Analyst Viewpoint

Hortau—Company Profile

Hortau—Analyst Viewpoint

Agrus Data—Company Profile

Agrus Data—Analyst Viewpoint

Zasso Group AG—Company Profile

Zasso Group AG—Analyst Viewpoint

Scicrop—Company Profile

Scicrop—Analyst Viewpoint

Growth Opportunity 1: Software Integration for Time-to-Market Acceleration

Growth Opportunity 1: Software Integration for Time-to-Market Acceleration (continued)

Growth Opportunity 2: Affordable Hardware for Mass Markets

Growth Opportunity 2: Affordable Hardware for Mass Markets (continued)

Growth Opportunity 3: Consulting and Support for Increased Awareness

Growth Opportunity 3: Consulting and Support for Increased Awareness (continued)

Growth Opportunity 4: Wider Breadth of Connectivity Options for Agriculture Infrastructure

Growth Opportunity 4: Wider Breadth of Connectivity Options for Agriculture Infrastructure (continued)

List of Exhibits

Legal Disclaimer

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Growth Dialog™

A tailored session with you where we identify the:
  • Strategic Imperatives
  • Growth Opportunities
  • Best Practices
  • Companies to Action

Impacting your company's future growth potential.

The digital agriculture industry is increasingly focused on improving productivity and driving sustainability through radical innovation and digital transformation. Frost & Sullivan's Start-Up Tracker is a resource to help the ecosystem participants identify solution providers with offerings that match industry challenges. The Start-Up Tracker provides a rich database of start-up and niches players that have the capabilities to transform processes in agriculture and add value to the end-user. These companies were selected based on the Frost & Sullivan best practices database, in addition to secondary research on AgTech ecosystem mappings and rankings worldwide, such as the AgTech landscape tracker from The Mixing Bowl, the Forbes Most Innovative AgTech Startups and other regional AgTech mapping and rankings. A list of start-ups focused on agricultural IoT was made by region, including different segments: precision agronomics, smart animal husbandry, smart farm equipment and smart forestry. Frost & Sullivan conducted detailed primary interviews with start-ups that are standing out in precision agronomics in different regions to generate a competitive profile and understand relevant developments, strategy and value proposition. Precision agronomics was chosen because it is the segment with the most innovative solutions in the digital agriculture industry. Each company short-listed has been screened and analyzed by the analyst, and an overall score was established for each start-up based on the criteria described in this study. To be considered a part of the IoT, any product, application, or service must be part of a larger solution that comprises these 4 elements: • Objects that are virtualized and imbued with data measurement capabilities. • The ability to grant identities to physical and virtual objects. • Interconnections between these objects for monitoring and interaction. • The ability to generate real-time insights from data and incorporate them into existing business processes. • The Internet of Things (IoT) space is still in flux. Unlike more mature ICT verticals, the IoT space also has significant overlap with other industries such as the automotive, energy, and manufacturing industries. • To accurately observe and measure IoT-related economic activity, Frost & Sullivan uses the definition above to determine if a technology product, application, or service is to be considered part of the IoT. The key digital agriculture products covered in this study are automation and control systems, wireless connectivity and sensors, and smart agricultural equipment and machinery. The key segments covered in this study are smart animal husbandry, smart farm equipment, precision agronomics and smart forestry. Smart animal husbandry monitors the health and condition of livestock. Precision agronomics corresponds to accurately plant and grow crops, dispense fertilizers and monitor soil quality. Smart farm equipment deploys and track farm equipment and vehicular assets. Smart forestry manages forests and logging operations in a sustainable manner. Author: Carina Goncalves
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Carina Goncalves
Industries Information Technology
WIP Number K5E7-01-00-00-00
Is Prebook No
GPS Codes 9702-C1,9705-C1,9A5B-C1,9AD1-C1,9B07-C1