Major Event Security Growth Opportunities

Major Event Security Growth Opportunities

As People Return to Sporting Events, Concerts, and Conventions, Venue Managers Hope to Rebuild Budgets for Needed System Upgrades

RELEASE DATE
30-Aug-2022
REGION
Global
Research Code: K77D-01-00-00-00
SKU: AE01624-GL-MT_26855
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Description

Frost & Sullivan considers a major event to be a sporting event, concert or other form of entertainment, political gathering, or business conference or convention that attracts thousands of people to a single location designed for that purpose: a stadium or arena, convention center, or similar venue. Event organizers and venue managers are tasked with keeping a facility and all attendees, workers, talent, and presenters safe in the face of numerous potential threats.

Since the start of the COVID-19 pandemic, innumerable events around the world have been postponed or cancelled, and venues simply could not bring in enough money to consider budgeting for expensive security upgrades. Now that their fortunes are turning around through a resurgence of bookings, ticket sales, registration fees, and sponsorships, they will be able to invest in digitalization initiatives that connect disparate systems and allow security teams to devise comprehensive and effective security plans. Today’s event security teams will be able to take advantage of advances in cognitive intelligence, next-generation communication, advanced analytics, and even digital reality to protect against myriad threats.

Event organizers and venue managers understand that point solutions such as cameras or a specific analytic capability operating independently are not sufficient for a holistic security plan. They expect vendors today to offer multifaceted systems on their own or act as system integrators with trusted third-party technologies.

Event security solutions generally fall into 3 categories, though technologies often overlap.
• Public facing: access control, screening and detection, and surveillance
• Operational security: communication equipment, command and control, and risk aversion
• Digital protection: data analytics and cybersecurity

This global study examines growth opportunities in the event security industry and presents deeper analysis by region: the Americas, Europe, Asia-Pacific, and Rest of World.

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Major Event Security

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Key Competitors

Growth Metrics

Growth Drivers and Restraints

Forecast Assumptions

Spending Forecast

Spending Forecast by Region

Spending Forecast by Industry Vertical

Spending Forecast Analysis

Spending Forecast Analysis (continued)

Competitive Environment

Growth Metrics

Spending Forecast by Vertical

Spending Forecast by Subregion

Spending Forecast Analysis

Spending Forecast Analysis (continued)

Spending Forecast Analysis (continued)

Growth Metrics

Spending Forecast

Spending Forecast by Vertical

Spending Forecast Analysis

Spending Forecast Analysis (continued)

Growth Metrics

Spending Forecast

Spending Forecast by Industry Vertical

Spending Forecast Analysis

Spending Forecast Analysis (continued)

Growth Metrics

Spending Forecast by Industry Vertical

Spending Forecast by Subregion

Spending Forecast Analysis

Spending Forecast Analysis (continued)

Growth Opportunity 1: Replacement of Legacy Equipment

Growth Opportunity 1: Replacement of Legacy Equipment (continued)

Growth Opportunity 2: Drone Technologies

Growth Opportunity 2: Drone Technologies (continued)

Growth Opportunity 3: Customer Journey Technologies

Growth Opportunity 3: Customer Journey Technologies (continued)

Growth Opportunity 4: VIP Access Control

Growth Opportunity 4: VIP Access Control (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

Legal Disclaimer

Frost & Sullivan considers a major event to be a sporting event, concert or other form of entertainment, political gathering, or business conference or convention that attracts thousands of people to a single location designed for that purpose: a stadium or arena, convention center, or similar venue. Event organizers and venue managers are tasked with keeping a facility and all attendees, workers, talent, and presenters safe in the face of numerous potential threats. Since the start of the COVID-19 pandemic, innumerable events around the world have been postponed or cancelled, and venues simply could not bring in enough money to consider budgeting for expensive security upgrades. Now that their fortunes are turning around through a resurgence of bookings, ticket sales, registration fees, and sponsorships, they will be able to invest in digitalization initiatives that connect disparate systems and allow security teams to devise comprehensive and effective security plans. Today’s event security teams will be able to take advantage of advances in cognitive intelligence, next-generation communication, advanced analytics, and even digital reality to protect against myriad threats. Event organizers and venue managers understand that point solutions such as cameras or a specific analytic capability operating independently are not sufficient for a holistic security plan. They expect vendors today to offer multifaceted systems on their own or act as system integrators with trusted third-party technologies. Event security solutions generally fall into 3 categories, though technologies often overlap. • Public facing: access control, screening and detection, and surveillance • Operational security: communication equipment, command and control, and risk aversion • Digital protection: data analytics and cybersecurity This global study examines growth opportunities in the event security industry and presents deeper analysis by region: the Americas, Europe, Asia-Pacific, and Rest of World.
More Information
Author Dolores Aleman
Industries Aerospace, Defence and Security
No Index No
Is Prebook No
Keyword 1 Event Management Market
Keyword 2 event management security
Keyword 3 security incident event management
Podcast No
WIP Number K77D-01-00-00-00