Navigation Data Standard (NDS) in the Global Automotive Navigation Market, 2016

European OEMs are Driving NDS Adoption, While American OEMs are Still Evaluating Other Formats

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The automotive navigation market offers maps in multiple formats; this proves detrimental to the advent of passenger cars with autonomous functions as there is no data standard. Autonomous cars require maps with current information, and as a result, these maps need to be updated a few times an hour. A navigation data standard (NDS) would therefore help ensure the seamless updates of such maps over the air. A standard format enables interoperability and allows map makers, system integrators, Tier-I companies and OEMs to collaborate with ease. The automotive industry is moving towards map standards to enable seamless over-the-air updates; however, there are some challenges that need to be addressed before navigation data standards (NDS) are globally adopted and have a widespread reach.

This study provides an introduction to navigation data standards (NDS) and investigates the adoption of NDS in the global automotive industry. It studies the trends and regional perspectives towards the adoption of navigation data standards (NDS)—particularly in Europe and North America. It also assesses the capabilities of key original equipment manufacturers (OEMs) and suppliers in the automotive navigation space, and their approach to the adoption of navigation data standards. This research also discusses the evolution of various business models and presents key OEM profiles along with the NDS-compliant products supported by them and the strategies employed by them. It also features key automotive supplier profiles with highlights about their position in terms of the NDS Association, company partners, products, map suppliers, and customers. The NDS Association consists of different regulatory bodies, which include the steering committee, technical committee, and working groups. The research lists the potential market opportunities for participants in the global automotive navigation space and strategic imperatives for NDS market participants.

This study will also answer key questions such as:
•     What is the navigation data standard (NDS) Association?
•     Why are navigation data standards (NDS) required in the global automotive navigation market?
•     What are the regional differences in terms of adoption of navigation data standard (NDS)?

Table of Contents

Executive SummaryAutomotive Navigation System EvolutionNavigation Data Standard in the Global Automotive IndustryNDS AssociationNDS Regional DifferencesFactor for NDS Adoption—Maps for Highly Automated DrivingImpact of NDS on Market ParticipantsAutomotive Updates—OEMsOEMs—NDS Adoption NDS Suppliers—OverviewResearch Scope and MethodologyResearch ScopeResearch MethodologyNDS—Introduction and Market TrendsStandards Related to NavigationStandards Related to Navigation (continued)Building Maps–ProcessNavigation Data StandardNDS Building BlocksNDS Database Compiler and Map UpdatesNDS Supported ProductsMarket DriversMarket RestraintsRegional HighlightsAutomotive OEM ProfilesFord—Connected Car VisionFord—NDS SolutionsFord—RoadmapFord—StrategyJaguar Land Rover (JLR)—Connected Car VisionJaguar Land Rover—NDS SolutionsJaguar Land Rover—RoadmapJaguar Land Rover—StrategyJaguar Land Rover—Maps from BoschGeneral Motors (GM)—Connected Car VisionGeneral Motors—NDS SolutionsGeneral Motors—RoadmapGeneral Motors—StrategyPSA—Connected Car VisionPSA—NDS SolutionsPSA—RoadmapPSA—StrategyPSA Group’s Autonomous Vehicle for All (AVA) ProgramRNA—Connected Car VisionRNA—NDS SolutionsRNA—RoadmapRNA—StrategyNDS Supplier ProfilesContinentalHarmanMitsubishi ElectricDelphi AutomotiveNNGNNG NavigationBusiness Model and Market AnalysisValue ChainEcosystem EvolutionAddressable MarketGrowth Opportunities and Companies to ActionGrowth Opportunity—NDSStrategic Imperatives for NDS Market ParticipantsConclusionsConclusionsLegal DisclaimerAppendixAcronymsThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy





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