North American International Auto Show Highlights, 2018

With 8 New Launches, SUVs and Trucks Were the Most Popular Segments at the NAIAS 2018

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This research highlights the new vehicle announcements and launches that were part of the North American International Auto Show in 2018. Being among the first few shows in the year, the NAIAS showcased vehicles that will play a key role in the American market over the year. With nearly 50% of the product launches coming from the SUVs, crossovers, and trucks segments, the large vehicles are expected to be among the most popular choice from most automakers in 2018. The other most popular direction that automakers have headed was in performance models, which were dedicated vehicles as well as performance variants of standard models. The 2018 NAIAS witnessed the return of Ford Ranger to the US market after a gap o

Table of Contents

1. Executive Summary
Executive Summary—Key Highlights
Executive Summary—Official Announcements
Executive Summary—Future Outlook
2. NAIAS Top Trends
Trend 1—Decreasing Sedans Announcements at NAIAS
Trend 2—Performance Variants on the Rise
Trend 3—Chinese OEMs Increasing Interest in the US Market
Trend 4—Tech Co’s Grab Attention at Automobili-D
Trend 4—Tech Co’s Grab Attention at Automobili-D (continued)
3. SUVs and Trucks Announcements
Top Themes Among SUVs/Trucks
2019 RAM 1500
2019 Chevrolet Silverado
2019 Ford Ranger
Mercedes-Benz G Class
Ford Edge
Jeep Cherokee
Acura RDX
Future of SUVs/Trucks in US
4. Performance Vehicle Announcements
Top Themes Among Performance Vehicles
Audi A7
Ford Mustang Bullitt
Hyundai Veloster N
MINI Hardtop and Convertible
BMW i8 Coupe
Mercedes AMG 53 Models
Future of Performance Vehicles in US
5. Growth Opportunities and Companies to Action
Growth Opportunity—Utility Vehicles
Strategic Imperatives for Success and Growth
6. Conclusions
Key Conclusions
Legal Disclaimer
7. Appendix
List of Exhibits
8. The Frost & Sullivan Story


List of Figures & Charts

1. International Auto Show: Official Announcements, North America, 2018
2. International Auto Show: Future Outlook, North America, 2018
3. NAIAS 2018: Vehicle Announcements, USA, 2018
4. NAIAS 2018: Performance Vehicle Announcements, US, 2018
5. Snapshot of Startups Present in Automobili-D, US, 2018

1. Vehicle Sales by Segment, USA, 2014–2017
2. Segment Best Sellers, US, 2017




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