North American Wholesale Energy Markets: Marketing Industry

 

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Table of Contents

North American Wholesale Energy Markets, Executive SummaryIntroduction to the North American Wholesale Energy Marketing IndustryIntroduction to the North American Wholesale Energy Marketing IndustrySummary of Major FindingsMarket Growth - Opportunities and Total ForecastCompetitive AnalysisConclusionsNorth American Wholesale Energy Markets, Introduction to the North American Wholesale Energy Marketing IndustryMarket IntroductionMarket IntroductionThe North American Wholesale Energy Marketing IndustryIndustry ChallengesIndustry ChallengesExtremely Thin Margins Force Re-Evaluations and RestructuringsIndustry Consolidation and Convergence Results in Steeper Competition for Smaller MarketersHigh Customer Acquisition Costs Shrink Marketers' Bottom LinesIncreasing Difficulty of Hiring and Retaining Energy Trading ProfessionalsIncreasing Complexity of the Industry Forces Companies to Invest More Heavily on Systems and InfrastructurePrice Spikes in the Power Industry Cause Market UncertaintyMarketers Are Finding Differentiation Increasingly Difficult to AchieveA Lack of Proper Asset-Backing and Capital for Wholesale Marketing Subsidiaries of Utilities Diminishes ProfitabilityHigh Price of Generation Assets Strain Marketer FinancesIndustry Consolidation Results in a Decreasing Number of Available CounterpartiesGlossaryGlossaryMarket Engineering Research for the North American Wholesale Energy Marketing Industry 1995-2005Total Market AnalysisMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureNorth American Wholesale Energy Markets, Issues and Trends in the North American Wholesale Energy Marketing IndustryIdentification of Key Issues and TrendsIdentification of Key Issues and TrendsImpact of Key Issues and TrendsGrowth and ProfitabilityMarket VolatilityMergers and AcquisitionsAsset-Backed MarketingMarketer Exits and RestructuringsOnline Energy Trading




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