Robust Adoption of Cloud Video and UCaaS will Continue to Drive the Global Tabletop Audio Conferencing Endpoints Market

Robust Adoption of Cloud Video and UCaaS will Continue to Drive the Global Tabletop Audio Conferencing Endpoints Market

Customer Experience Driven by Rising Video and Multimedia Collaboration Creates Growth Opportunities for Tabletop Audio

RELEASE DATE
01-Dec-2020
REGION
North America
Research Code: MFBC-01-00-00-00
SKU: TE03977-NA-MT_24995
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Description

This study captures the market dynamics in the tabletop audio conferencing endpoints market, including the changing trends in the tabletop audio, the impact of the COVID-19 pandemic on the adoption of different types of endpoints as well as the forecast of endpoint revenue and unit shipments until 2026. The trends, forecast, and market shares have been discussed for the TDM/IP and USB audio conferencing endpoint sub-segments. Further, the study identifies the growth opportunities for vendors in the tabletop audio conferencing endpoint market.

In 2019, the total tabletop audio conferencing endpoint market sales reached $406.7 million, increasing 1.2 percent YoY. The USB endpoint sub-segment garnered a good growth of 12.3 percent in revenue terms in 2019 driven by the need for plug-and-play USB endpoints that cater to personal as well as huddle room use cases. On the other hand, the IP endpoint sub-segment faced a lukewarm growth of 0.4 percent attributed to the slowing of the IP endpoint sales experienced by the leading vendors such as Poly, Cisco, Avaya, and Mitel.

Despite the market opportunity for tabletop audio across an estimated 56 million medium to large meeting rooms and 35 million huddle rooms, there is an accelerated move to cloud video conferencing services that has resonated well with the growing demand for integrated audio/video (A/V) bundles. A variety of A/V endpoint options are available today backed by multiple form-factors and a comprehensive suite of video cams, peripherals, and room systems. Today’s distributed workforce shows a strong preference to invest in next-generation meeting room A/V technologies instead of stand-alone tabletop audio endpoints. This trend is impacting the incremental sales from the stand-alone tabletop audio endpoints. The move to cloud video conferencing services and the associated traction for integrated A/V endpoints will continue to dominate in the forecast period.

Accentuated by COVID-19, the personal USB endpoint segment experienced robust growth in H1 2020 to ensure business continuity for remote workers. This personal USB endpoint segment will continue to grow in the near-term to support the growing base of users working from home. Further, higher-priced group USB endpoints will contribute to growth in this segment when the users return to work after COVID-19 has settled down. The IP endpoint segment is facing tremendous pressure in light of COVID as the majority of the businesses have cut down their spending on telecom devices. However, Frost & Sullivan expects that the massive base of cloud users resulting from the pandemic will feed the demand pipeline for IP conference phones especially in the medium and large meeting rooms from mid-2021. Despite a decline due to COVID-19 that has affected the market in 2020, the overall tabletop market growth is expected to partially bounce back in 2021 and register a CAGR of 6.1 percent in the period 2019-2026.

Author: Vaishno Devi Srinivasan

RESEARCH: INFOGRAPHIC

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Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Global Tabletop Audio Conferencing Endpoints Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Executive Summary

Key Questions this Study will Answer

Tabletop Audio Conferencing Endpoints Market Scope of Analysis

Tabletop Audio Conferencing Endpoints Market Scope of Analysis (continued)

Market Segmentation

Market Segmentation—Examples

Key Competitors for Tabletop Audio Conferencing Endpoints Market

Key Growth Metrics for Tabletop Audio Conferencing Endpoints Market

Distribution Channels for Tabletop Audio Conferencing Endpoints Market

Growth Drivers for Tabletop Audio Conferencing Endpoints Market

Growth Restraints for Tabletop Audio Conferencing Endpoints Market

Forecast Assumptions, Tabletop Audio Conferencing Endpoints Market

Forecast Assumptions, Tabletop Audio Conferencing Endpoints Market (continued)

Revenue and Unit Shipment Forecast, Tabletop Audio Conferencing Endpoints Market

Revenue Forecast by Product, Tabletop Audio Conferencing Endpoints Market

Revenue Forecast by Region, Tabletop Audio Conferencing Endpoints Market

Revenue Forecast Analysis by Region, Tabletop Audio Conferencing Endpoints Market

Pricing Trends and Forecast Analysis, Tabletop Audio Conferencing Endpoints Market

Competitive Environment, Tabletop Audio Conferencing Endpoints Market

Revenue Share, Tabletop Audio Conferencing Endpoints Market

Key Growth Metrics for TDM/IP Audio Conferencing Endpoints

Revenue and Unit Shipment Forecast, TDM/IP Audio Conferencing Endpoints

Revenue Forecast Analysis, TDM/IP Audio Conferencing Endpoints

Revenue Forecast Analysis, TDM/IP Audio Conferencing Endpoints (continued)

Revenue Forecast Analysis, TDM/IP Audio Conferencing Endpoints (continued)

Revenue Share, TDM/IP Audio Conferencing Endpoints

Revenue Share Analysis, TDM/IP Audio Conferencing Endpoints

Revenue Share Analysis, TDM/IP Audio Conferencing Endpoints (continued)

Key Growth Metrics for USB/BT Audio Conferencing Endpoints

Revenue and Unit Shipment Forecast, USB/BT Audio Conferencing Endpoints

Revenue Forecast Analysis, USB/BT Audio Conferencing Endpoints

Revenue Forecast Analysis, USB/BT Audio Conferencing Endpoints (continued)

Revenue Forecast Analysis, USB/BT Audio Conferencing Endpoints (continued)

Revenue Share, USB/BT Audio Conferencing Endpoints

Revenue Share Analysis, USB/BT Audio Conferencing Endpoints

Growth Opportunity 1—Infusion of AI, 2020

Growth Opportunity 1—Infusion of AI, 2020 (continued)

Growth Opportunity 2—A/V Convergence—BYOD Versus Native Room Systems, 2020

Growth Opportunity 2—A/V Convergence—BYOD Versus Native Room Systems, 2020 (continued)

Growth Opportunity 3—Tabletop Audio Endpoints Thriving as Controllers and Enablers of Multi-media Collaboration, 2020

Growth Opportunity 3—Tabletop Audio Endpoints Thriving as Controllers and Enablers of Multi-media Collaboration, 2020 (continued)

Growth Opportunity 4—Covid-specific Opportunities, 2020

Growth Opportunity 4—Covid-specific Opportunities, 2020 (continued)

Growth Opportunity 5—Analytics and Central Management Software, 2020

Growth Opportunity 5—Analytics and Central Management Software, 2020 (continued)

Growth Opportunity 6—Open SIP Versus Dedicated Endpoints, 2020

Growth Opportunity 6—Open SIP Versus Dedicated Endpoints, 2020 (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

Related Research
This study captures the market dynamics in the tabletop audio conferencing endpoints market, including the changing trends in the tabletop audio, the impact of the COVID-19 pandemic on the adoption of different types of endpoints as well as the forecast of endpoint revenue and unit shipments until 2026. The trends, forecast, and market shares have been discussed for the TDM/IP and USB audio conferencing endpoint sub-segments. Further, the study identifies the growth opportunities for vendors in the tabletop audio conferencing endpoint market. In 2019, the total tabletop audio conferencing endpoint market sales reached $406.7 million, increasing 1.2 percent YoY. The USB endpoint sub-segment garnered a good growth of 12.3 percent in revenue terms in 2019 driven by the need for plug-and-play USB endpoints that cater to personal as well as huddle room use cases. On the other hand, the IP endpoint sub-segment faced a lukewarm growth of 0.4 percent attributed to the slowing of the IP endpoint sales experienced by the leading vendors such as Poly, Cisco, Avaya, and Mitel. Despite the market opportunity for tabletop audio across an estimated 56 million medium to large meeting rooms and 35 million huddle rooms, there is an accelerated move to cloud video conferencing services that has resonated well with the growing demand for integrated audio/video (A/V) bundles. A variety of A/V endpoint options are available today backed by multiple form-factors and a comprehensive suite of video cams, peripherals, and room systems. Todays distributed workforce shows a strong preference to invest in next-generation meeting room A/V technologies instead of stand-alone tabletop audio endpoints. This trend is impacting the incremental sales from the stand-alone tabletop audio endpoints. The move to cloud video conferencing services and the associated traction for integrated A/V endpoints will continue to dominate in the forecast period. Accentuated by COVID-19, the personal USB endpoint segment experienced robust growth in H1 2020 to ensure business continuity for remote workers. This personal USB endpoint segment will continue to grow in the near-term to support the growing base of users working from home. Further, higher-priced group USB endpoints will contribute to growth in this segment when the users return to work after COVID-19 has settled down. The IP endpoint segment is facing tremendous pressure in light of COVID as the majority of the businesses have cut down their spending on telecom devices. However, Frost & Sullivan expects that the massive base of cloud users resulting from the pandemic will feed the demand pipeline for IP conference phones especially in the medium and large meeting rooms from mid-2021. Despite a decline due to COVID-19 that has affected the market in 2020, the overall tabletop market growth is expected to partially bounce back in 2021 and register a CAGR of 6.1 percent in the period 2019-2026. Author: Vaishno Devi Srinivasan
More Information
No Index No
Podcast No
Predecessor MEF5-01-00-00-00
Author Vaishno Devi Srinivasan
Industries Telecom
WIP Number MFBC-01-00-00-00
Is Prebook No
GPS Codes 9528-C1,9535-C3,9717-C3,9A59-C1,9705-C1,9A5B-C1,9610,9656