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Strategic Analysis of Google, Amazon, and Microsoft in the Global Connected Car Ecosystem, Growth Opportunities
In-vehicle Software Market to See Turnover of Nearly $2 billion by 2030 with the Evolution of Automotive Software and the IT-OEM C
21-Dec-2021
Global
Market Research
PBC3-01-00-00-00
AU02273-GL-MT_26122
In the near future, cars will function similar to how smartphones or even smart devices are utilized today, an evolutionary leap from their original role as merely transportation hardware. Automakers must recognize this impending shift and transform their vehicles into digital hubs as soon as feasible. Although this new form of operation will spell success for automakers, the technological shift will need either in-sourcing or, preferably, outsourcing from corporations such as Google, Amazon, and Microsoft—the tech heavyweights. The trend toward outsourcing is clear, and auto manufacturers are racing to improve the end-customer ownership experience—which implies that they must integrate the consumer electronics world into the in-vehicle experience.
This research service focuses on the vision/mission; automotive strategies; connected vehicle strategies; strengths, weaknesses, opportunities, and threats (SWOT) analysis; and value propositions for each organization in the connected car industry. Frost & Sullivan has analyzed the in-vehicle software solutions strategically to establish each company's posture for enabling technology leadership in the general automotive sector.
The study looks at the extent to which IT behemoths have entered the automotive domain, particularly connected cars, as well as their future prospects. These competitors' histories are included to help readers understand their strategies in the connected car arena. Several elements define the capacity of IT companies in general and of these IT giants in particular. As a result, the report covers the benchmarks for connected car solutions that the IT giants will most likely prioritize. This would encompass, for example, automotive operating systems, digital assistants, connected services, and cloud services. Some of the topics covered include the capabilities that IT businesses provide and how these talents might benefit automotive firms. Other detailed capabilities include providing numerous cloud models, computing capabilities, networking instances, superior security, artificial intelligence and machine learning competency, solution customization, and numerous business models and collaborations.
Case studies for each company's solution type, particularly in terms of cloud capabilities, demonstrate the degree of the tech titans’ skills and why they would be ideal partners for automakers.
Finally, the research discusses growth opportunities for both tech companies and automakers. Opportunities include connected and autonomous car development, a lack of in-house expertise in/awareness of new technologies, and the assistance needed by automakers from IT giants. Overall, the research analyses strategies for automakers and hints at outsourcing user interface (UI) and user experience (UX) creation to tech giants in order to retain telematics capabilities by leveraging and monetizing data management capabilities from tech behemoths.
Ultimately, this report depicts a scenario for connected cars in consideration of the lessons learned from Nokia's fall in the smartphone market, highlighting solutions for overcoming such circumstances and encouraging automakers to become cognitive enterprises of the future in collaboration with tech giants.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Connected Car Ecosystem
Growth Opportunities Fuel the Growth Pipeline Engine™
Tech Companies in the Connected Car Market—Scope of Analysis
Connected Car Segmentation for SW Companies
Key Competitors for Connected Car IT Giants
Key Growth Metrics
Growth Drivers for IT Companies in Connected Cars
Growth Restraints for IT Companies in Connected Cars
Forecast Assumptions
Total Addressable Market—In-Vehicle SW Opportunity Forecast
IVI Operating System Unit Shipment and Market Share Forecast
Connected Services Challenges Customers Face
Automakers’ Cloud Challenges and Expectations
Vision/Mission Statements of Tech Giants
Connected Car Playground for Tech Giants
Google—Automotive Strategy
Amazon—Automotive Strategy
Microsoft—Automotive Strategy
Tech Giants’ Positioning—Enabling Technology Leadership
General Factors or Capabilities Explained
General Factors or Capabilities of Tech Giants
Google’s Strengths and Weaknesses
Microsoft’s Strengths and Weaknesses
Connected Car—Comparative Strategic Analysis
Google Strategies
Case Study—Google’s End-to-end Solution
Amazon’s Connected Car Solutions
Case Study—Amazon’s Connected Vehicle Ecosystem
Microsoft’s Connected Car Solutions
Case Study—Microsoft as a Neutral Server
Case Study—Cisco Jasper Control Center
Google Android Automotive
Case Study—Android Automotive Operating System
Microsoft’s Windows Embedded
Case Study—Windows Embedded Automotive
Operating System Strategies
Case Study—Google vs. Apple: Operating System Strategies
Operating System Automakers Partnerships
Operating System Competences
Top Digital Assistants Used in Vehicles
Google Assistant
Amazon Alexa
Case Study—Amazon Alexa: Voice-as-a-Service
Microsoft Cortana
Tech Giant Strategies for Digital Assistants
Digital Assistants—Partnerships
Digital Assistant Competences Explained
Digital Assistant Competences
Automakers Approach toward Cloud and Data Management
Cloud Technology Partners—Highlights
General Automotive Cloud Partnerships and Strategies
Connected Car Cloud—Platform Development Strategies
Connected Car Cloud Partnerships and Benefits for Automakers
Connected Car Cloud Partnerships and Benefits for Automakers (continued)
Google Cloud Platform
Case Study—Google’s End-to-end Solution
Google Cloud Connected Car Platform Schematic
AWS Connected Vehicle Solution
AWS Connected Vehicle Solution Schematic
Microsoft Azure (or MCVP)
Microsoft Azure (or MCVP) (continued)
Cloud Competences—Services Portfolio
Google Automotive Partner Ecosystem
Amazon Automotive Partner Ecosystem
Microsoft Automotive Partner Ecosystem
Growth Opportunity 1—In-vehicle Entertainment, a Lucrative Opportunity for IT Companies
Growth Opportunity 1—In-vehicle Entertainment, a Lucrative Opportunity for IT Companies (continued)
Growth Opportunity 2—Autonomous Vehicle Use Cases
Growth Opportunity 2—Autonomous Vehicle Use Cases (continued)
Growth Opportunity 3—Automakers' Technology Know-How Development Assisted by IT Companies
Growth Opportunity 3—Automakers' Technology Know-How Development Assisted by IT Companies (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
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