Strategic Analysis of the Canadian EV Market

Strategic Analysis of the Canadian EV Market

Toyota and Tesla Have Monopolized the Hybrid and the BEV Markets, Respectively, While Hyundai-Kia Has Offerings Across All xEV Types

RELEASE DATE
22-Jun-2020
REGION
North America
Research Code: MED8-01-00-00-00
SKU: AU02013-NA-MR_24517

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Description

The automotive industry is rapidly evolving in terms of technology as well as its ability to tackle environmental issues. Electric vehicles (EVs) were introduced as a clean energy initiative as they are low- or zero-emission vehicles; now, however, they have become an integral part of OEMs’ business strategies. Automakers are creating separate EV business units to prepare themselves for the expected boom in future. This surge in demand will create a massive need for charging infrastructure as well as safety regulations and standards.

Although the Canadian EV market has been recording steady growth, its full potential is not being tapped due to a lack of incentives from the government (national as well as provincial). The government has declared ambitious sales targets all the way until 2040, and it is determined to make the country a leader in terms of green mobility; however, this is yet to be reflected in the policies of several provinces.

This Frost & Sullivan research service offers a detailed analysis of the Canadian EV market; annual (2019) as well as historical (2010-2019) sales forecasts are examined. PEVs and HEVs have separate sections, and data is compiled in the form of:
• Historic sales, market penetration, and year-over-year (YoY) growth from 2010 to 2019
• Market share by xEV type and sales share of each xEV type for the top 5 highest-selling OEMs since 2010
• Top 10 models for 2019
• Monthly sales and sales comparison for 2018 versus 2019
• Charging station infrastructure data (including number of stations, network distribution trends across Canada, key service providers, and opportunities for partnerships)
• Detailed Federal and provincial incentives

The study concludes with key findings, observations, and growth opportunities to act on.

Key Issues Addressed

  • How much of an impact have government subsidies and incentives had on EV sales since 2010?
  • Which EV type and model is the most popular? Which segment is gaining traction (YoY and cumulatively)? Who is the leading OEM?
  • What are the annual market shares for PHEVs, BEVs, FHEVs, and MHEVs? What have their growth trends been like since 2010?
  • What does the current and the future charging infrastructure scenario look like?
  • What are the different EV-focused incentives available in the country?

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
Click image to view it in full size

Table of Contents

Research Scope

Research Aims and Objectives

Key Questions this Study will Answer

Research Methodology

Market Segmentation

2019 Key Findings

Historic Sales by xEV Type

Historic xEV Sales by OEM (Top 5)

Historic PEV Sales

Historic HEV Sales

2019 Market Snapshot

Government Support for EVs

Charging Station Infrastructure—Current Scenario

Historic xEV Sales

Top 5 Models—2018 versus 2019

Market Share by xEV Type—2018 versus 2019

PEV Market Penetration

Historic Sales—BEVs versus PHEVs

Historic PEV Sales—Top 5 OEMs + PEV Type

Historic PEV Sales

2019 PEV Sales—Top 10 OEMs and Models

2019 PEV Monthly Sales

PEV Sales Forecast

HEV Market Penetration

Historic Sales—FHEVs versus MHEVs

Historic HEV Sales—Top 5 OEMs + HEV Type

Historic HEV Sales

2019 HEV Sales—Top 10 OEMs and Models

2019 HEV Monthly Sales

Government’s Role and Regional Scenario

Federal Incentives

Provincial Incentives

Tax-based Incentives

Charging Station Infrastructure—Current Scenario

Charging Station Infrastructure—Common Locations

Key Charging Station Providers—Canada

EV Charging Infrastructure—Standards and Legislation

EV Charging Infrastructure and Plug Types—Specifications

Infrastructure Development—Vancouver

Infrastructure Development—Montreal

Infrastructure Development—Toronto

Strategic Imperatives

Growth Opportunities and Call to Action

Key Conclusions

Canada’s ZEV Roadmap

Legal Disclaimer

Market Engineering Methodology

Partial List of Abbreviations and Acronyms Used

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

Related Research
The automotive industry is rapidly evolving in terms of technology as well as its ability to tackle environmental issues. Electric vehicles (EVs) were introduced as a clean energy initiative as they are low- or zero-emission vehicles; now, however, they have become an integral part of OEMs’ business strategies. Automakers are creating separate EV business units to prepare themselves for the expected boom in future. This surge in demand will create a massive need for charging infrastructure as well as safety regulations and standards. Although the Canadian EV market has been recording steady growth, its full potential is not being tapped due to a lack of incentives from the government (national as well as provincial). The government has declared ambitious sales targets all the way until 2040, and it is determined to make the country a leader in terms of green mobility; however, this is yet to be reflected in the policies of several provinces. This Frost & Sullivan research service offers a detailed analysis of the Canadian EV market; annual (2019) as well as historical (2010-2019) sales forecasts are examined. PEVs and HEVs have separate sections, and data is compiled in the form of: • Historic sales, market penetration, and year-over-year (YoY) growth from 2010 to 2019 • Market share by xEV type and sales share of each xEV type for the top 5 highest-selling OEMs since 2010 • Top 10 models for 2019 • Monthly sales and sales comparison for 2018 versus 2019 • Charging station infrastructure data (including number of stations, network distribution trends across Canada, key service providers, and opportunities for partnerships) • Detailed Federal and provincial incentives The study concludes with key findings, observations, and growth opportunities to act on.--BEGIN PROMO--

Key Issues Addressed

  • How much of an impact have government subsidies and incentives had on EV sales since 2010?
  • Which EV type and model is the most popular? Which segment is gaining traction (YoY and cumulatively)? Who is the leading OEM?
  • What are the annual market shares for PHEVs, BEVs, FHEVs, and MHEVs? What have their growth trends been like since 2010?
  • What does the current and the future charging infrastructure scenario look like?
  • What are the different EV-focused incentives available in the country?
More Information
No Index No
Podcast No
Author Ishaan Kolse
Industries Automotive
WIP Number MED8-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9813-A6,9882-A6