Strategic Portfolio Analysis of SAIC Group

Chinese State-owned Automotive Manufacturer Focuses on Innovative Automotive Energy Systems Business, Targets Unit Sales of 200,000 New Energy Vehicles Globally by 2020

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This research service is a strategic corporate profile on SAIC, China, one of the largest Chinese state-owned automotive manufacturers. This study examines in detail the strategies adopted by SAIC to overcome competition and emerge as one of the key automotive manufacturers in China. The study includes an executive summary, research scope, objectives, background and methodology, an overview of the SAIC Group, its corporate strategy and regional strategies, R&D and sales strategies, product portfolio, technology focus and manufacturing strategy, and conclusions.

Table of Contents

Strategic Portfolio Analysis of SAIC GroupExecutive SummaryKey FindingsKey Findings (continued)Key Findings (continued)Key Findings (continued)Key Findings (continued)Research Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aim and ObjectivesKey Questions This Study Will AnswerResearch BackgroundResearch MethodologyOverview of the SAIC GroupSAIC SnapshotSAIC Snapshot (continued)SAIC Group SnapshotSAIC Key FactsObjectives and StrategiesSAIC—SWOT AnalysisCorporate StrategySAIC Corporate ObjectivesSAIC Brand Positioning—MG, Roewe, and MaxusSAIC Brand Positioning—Volkswagen and SkodaSAIC Brand Positioning—Buick, Chevrolet, and Cadillac SAIC Brand Positioning—Wuling and BaojunSAIC Group’s Regional StrategiesSAIC Product Segment ShareSAIC Sales Performance in Top 5 Overseas Markets R&D StrategyR&D Budget as a Percent of Net SalesSAIC R&D CentersSAIC R&D Centers (continued)SAIC Key AlliancesSAIC—R&D Future FocusSales StrategyUnit Shipment ForecastGlobal Revenue and Operating ProfitExport Unit SalesUnit Shipment Forecast by CategorySAIC Worldwide Sales Outlook Product PortfolioSAIC Product Launching Timeline—Self-owned Brands SAIC Product Launching Timeline—JV Brands SAIC Current and Future Presence in Products SegmentsSAIC Product Portfolio—Roewe 360SAIC Product Portfolio—Maxus G10SAIC Product Portfolio—Chevrolet Sail Technology FocusSAIC Key Technology Focus SAIC Powertrain TechnologySAIC Safety and Multimedia TechnologySAIC Car on the Internet TechnologyManufacturing StrategySAIC Global Manufacturing PlantsSAIC Major Overseas PlantsSAIC Domestic Major Production PlantsDomestic Major Production Plants OutlookKey ConclusionsKey ConclusionsSAIC Future OutlookThe Last Word—3 Big PredictionsAppendixTable of AbbreviationsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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