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The KSA and the UAE’s Health & Wellness Food & Beverage Industry Outlook, 2020

Changing Consumption Habits of Consumers and the Way Forward

Frost & Sullivan
4455.0000 USD https://store.frost.com/the-ksa-and-the-uae-s-health-wellness-food-beverage-industry-outlook-2020.html
RELEASE DATE
08-Apr-2020
REGION
South Asia, Middle East & North Africa
Research Code: PAF9-01-00-00-00
SKU: FN00034-SA-MO_24301
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Description

The study aims to analyse the emerging Health & Wellness (H&W) Food & Beverage (F&B) market in the Gulf Cooperation Council (GCC). The GCC consumer in general and consumers of the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE) consumers, in particular, are changing the way they consume food and the region has seen a slow but steady shift towards a healthier lifestyle. Governments in the region have taken positive steps in this direction with the implementation of excise taxes such as the sugar tax in the UAE. These moves are heavily influenced by the rising economic burden of the lifestyle disorders which has made the region amongst the unhealthiest in the world. While governments and consumers are sharing the responsibility to restrict unhealthy food and consumer healthier foods, it is up to the thriving F&B industry in the region to contribute in equal measures by moves such as reformulation, H&W focused R&D, healthier product variants, etc.

Research Scope

  • Market trends (meat alternatives using plant-based sources, replacement of traditional ingredients with healthier alternatives, organic ingredients etc)
  • Regional trends (Kingdom of Saudi Arabia, United Arab Emirates)
  • Highlights of key opportunities created

Research Highlights

The study highlights the current state of H&W in the GCC in general and the UAE and the KSA, in particular. The GCC has seen a recent upsurge in incidences of lifestyle disorders like cardiovascular, bone, and joint disorders as well as diseases such as diabesity (diabetes + obesity) which is majorly attributed to the unhealthy food and lifestyle habits. However, some healthy trends are being led by millennials in the region who are health and food aware and place high importance on the H&W quotient of food. The demographic change in the region which has caused an increase in the millennial population has therefore made a formerly niche segment of F&B grow at a fast rate. This growth is of importance to existing as well as new F&B companies trying to take advantage of this change in food consumption patterns in the region. H&W foods have crossed the “fad” stage and entered into the realm of food needs. While global giants have adopted a wait and watch stance to see the potential of the market, regional players including the food services sector have clear cut strategies mapped out to respond to the growing demands of the consumer base which is more aware, more connected, and more concerned regarding the impact of food on health. We expect the next 5 years to be critical, with the H&W F&B market becoming more mainstream due to more support from health-focused government policies, coupled with rising consumer awareness influenced by social media and global connectivity.

Author: Satvik jaitly

 

 

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
Click image to view it in full size

Table of Contents

Executive Summary

Introduction

Top Predictions for 2020

Top Trends for 2019

Global and Regional Market Scenario

Global and Regional Market Scenario (continued)

Research Scope

Research Scope

Current State of Health & Wellness in the KSA and the UAE

Lifestyle Disorders

Risk Factors and Hard Facts

Cardiovascular Disorders in the KSA and the UAE

Diabetes and Obesity in the KSA and the UAE

Bone and Joint Health in the KSA and the UAE

Consumer Outlook

The KSA and the UAE—Most Connected Populations in MENA

Voice of Consumers—Organic Trend

Rising Consumer Awareness and Upgraded Consumer Behavior

Stakeholder Outlook

Global and Regional Regulatory Landscape

Changing Industry Strategies—Consumer Health a Shared Responsibility

Voice of Expert Chefs

Voice of Expert Product Managers

Voice of Expert Retail Managers

Stakeholder Discussions Summary

Product Outlook, Trends, and Case Studies

Product Snapshot—Nestle Kit Kat with Matcha Green Tea Flavor

Product Snapshot—Doux Fitlife Frozen Chicken

Product Snapshot—Global Food Industries Plant Protein Burger

Product Snapshot—Hunter Food’s Healthy Snacks

Service Snapshot—Organic Foods and Cafés

Global Product Trends—Replacement of Traditional Ingredients

Sugar Reduction Trend Case Study—UAE

The KSA and the UAE to lead the Region in most F&B Categories

Market Opportunities and Challenges

Growth Opportunities

Growth Opportunities

Strategic Imperatives for Success and Growth

Key Conclusions and Future Outlook

Health & Wellness—The Current Scenario Triangulation

Health & Wellness—Future Outlook

Legal Disclaimer

Appendix

Abbreviations and Acronyms Used

Market Engineering Methodology

List of Exhibits

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