Voice of the Customer—EV Charging Infrastructure, Kingdom of Saudi Arabia

Voice of the Customer—EV Charging Infrastructure, Kingdom of Saudi Arabia

Survey to Assess Driver Interest and Potential for Charging Services in the EV Market

RELEASE DATE
28-Aug-2023
REGION
South Asia, Middle East & North Africa
Deliverable Type
Customer Research
Research Code: PEE4-01-00-00-00
SKU: AU_2023_107
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SKU
AU_2023_107

Voice of the Customer—EV Charging Infrastructure, Kingdom of Saudi Arabia
Published on: 28-Aug-2023 | SKU: AU_2023_107

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This Voice of the Customer survey sheds light on the willingness of Saudi Arabia’s population in car purchasing and new car purchases to switch to electric vehicles (EVs) as their next car purchase in the next two years. In doing so, Frost & Sullivan assessed the potential for charging services based on customer preferences to support automakers, dealers, charging point operators, and allied industry players with robust, data-backed recommendations on ideal use cases, locations, and packages in the EV charging market. The study, examining the views of more than 500 prospective vehicle customers, investigates potential EV owners’ needs related to the EV charging infrastructure. It evaluates their willingness to buy vehicles manufactured in the Kingdom over imports. Respondents are categorized by age, gender, and language to examine their preferences for EV brand/country of make, EV charger locations, payments, and EV charging app features.

Author: Vitali Bielski

Research Objectives

Research Methodology

Sample Structure, Kingdom of Saudi Arabia (KSA)

Key Findings

Respondent Profile—Demographics

Driving Time

EV Purchase Preferences

EV Purchase Preferences by Gender and Age

EV Purchase Preferences by Daily Commute and Long Distance Driving

EV Purchase Preferences by Income Bracket and Dwelling Type

Key Perceived Disadvantages of EVs

Key Perceived Disadvantages of EVs (continued)

Key Perceived Disadvantages of EVs (continued)

Key Perceived Disadvantages of EVs (continued)

Key Perceived Disadvantages of EVs (continued)

Key Perceived Disadvantages of EVs (continued)

Key Perceived Disadvantages of EVs (continued)

EV Brand/Country of Make Preferences

EV Brand/Country of Make Preferences (continued)

EV Brand/Country of Make Preferences (continued)

EV Brand/Country of Make Preferences (continued)

EV Brand/Country of Make Preferences (continued)

EV Brand/Country of Make Preferences (continued)

EV Brand/Country of Make Preferences (continued)

EV Charger Location Preferences

EV Charger Location Preferences (continued)

EV Charger Location Preferences (continued)

EV Charger Location Preferences (continued)

EV Charger Location Preferences (continued)

EV Charger Location Preferences (continued)

EV Charger Location Preferences (continued)

Maximum Charging Waiting Time

Maximum Charging Waiting Time (continued)

Maximum Charging Waiting Time (continued)

Maximum Charging Waiting Time (continued)

Maximum Charging Waiting Time (continued)

Maximum Charging Waiting Time (continued)

Maximum Charging Waiting Time (continued)

Office Parking Availability

Office Parking Availability (continued)

Office Parking Availability (continued)

Office Parking Availability (continued)

Office Parking Availability (continued)

Office Parking Availability (continued)

Office Parking Availability (continued)

Payment Preferences

Payment Preferences (continued)

Payment Preferences (continued)

Payment Preferences (continued)

Payment Preferences (continued)

Payment Preferences (continued)

Payment Preferences (continued)

EV Charging App Feature Preferences

EV Charging App Feature Preferences (continued)

EV Charging App Features Preferences (continued)

EV Charging App Features Preferences (continued)

EV Charging App Features Preferences (continued)

EV Charging App Features Preferences (continued)

EV Charging App Feature Preferences (continued)

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This Voice of the Customer survey sheds light on the willingness of Saudi Arabia’s population in car purchasing and new car purchases to switch to electric vehicles (EVs) as their next car purchase in the next two years. In doing so, Frost & Sullivan assessed the potential for charging services based on customer preferences to support automakers, dealers, charging point operators, and allied industry players with robust, data-backed recommendations on ideal use cases, locations, and packages in the EV charging market. The study, examining the views of more than 500 prospective vehicle customers, investigates potential EV owners’ needs related to the EV charging infrastructure. It evaluates their willingness to buy vehicles manufactured in the Kingdom over imports. Respondents are categorized by age, gender, and language to examine their preferences for EV brand/country of make, EV charger locations, payments, and EV charging app features. Author: Vitali Bielski
More Information
Deliverable Type Customer Research
Author Vitali Bielski
Industries Automotive
No Index No
Is Prebook No
Keyword 1 Ev Charging Market
Keyword 2 Electric Vehicle Charging
Keyword 3 Electric Charging Infrastructure
Podcast No
WIP Number PEE4-01-00-00-00