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Survey to Assess Driver Interest and Potential for Charging Services in the EV Market
28-Aug-2023
South Asia, Middle East & North Africa
Customer Research
PEE4-01-00-00-00
AU_2023_107
This Voice of the Customer survey sheds light on the willingness of Saudi Arabia’s population in car purchasing and new car purchases to switch to electric vehicles (EVs) as their next car purchase in the next two years. In doing so, Frost & Sullivan assessed the potential for charging services based on customer preferences to support automakers, dealers, charging point operators, and allied industry players with robust, data-backed recommendations on ideal use cases, locations, and packages in the EV charging market. The study, examining the views of more than 500 prospective vehicle customers, investigates potential EV owners’ needs related to the EV charging infrastructure. It evaluates their willingness to buy vehicles manufactured in the Kingdom over imports. Respondents are categorized by age, gender, and language to examine their preferences for EV brand/country of make, EV charger locations, payments, and EV charging app features.
Author: Vitali Bielski
Research Objectives
Research Methodology
Sample Structure, Kingdom of Saudi Arabia (KSA)
Key Findings
Respondent Profile—Demographics
Driving Time
EV Purchase Preferences
EV Purchase Preferences by Gender and Age
EV Purchase Preferences by Daily Commute and Long Distance Driving
EV Purchase Preferences by Income Bracket and Dwelling Type
Key Perceived Disadvantages of EVs
Key Perceived Disadvantages of EVs (continued)
Key Perceived Disadvantages of EVs (continued)
Key Perceived Disadvantages of EVs (continued)
Key Perceived Disadvantages of EVs (continued)
Key Perceived Disadvantages of EVs (continued)
Key Perceived Disadvantages of EVs (continued)
EV Brand/Country of Make Preferences
EV Brand/Country of Make Preferences (continued)
EV Brand/Country of Make Preferences (continued)
EV Brand/Country of Make Preferences (continued)
EV Brand/Country of Make Preferences (continued)
EV Brand/Country of Make Preferences (continued)
EV Brand/Country of Make Preferences (continued)
EV Charger Location Preferences
EV Charger Location Preferences (continued)
EV Charger Location Preferences (continued)
EV Charger Location Preferences (continued)
EV Charger Location Preferences (continued)
EV Charger Location Preferences (continued)
EV Charger Location Preferences (continued)
Maximum Charging Waiting Time
Maximum Charging Waiting Time (continued)
Maximum Charging Waiting Time (continued)
Maximum Charging Waiting Time (continued)
Maximum Charging Waiting Time (continued)
Maximum Charging Waiting Time (continued)
Maximum Charging Waiting Time (continued)
Office Parking Availability
Office Parking Availability (continued)
Office Parking Availability (continued)
Office Parking Availability (continued)
Office Parking Availability (continued)
Office Parking Availability (continued)
Office Parking Availability (continued)
Payment Preferences
Payment Preferences (continued)
Payment Preferences (continued)
Payment Preferences (continued)
Payment Preferences (continued)
Payment Preferences (continued)
Payment Preferences (continued)
EV Charging App Feature Preferences
EV Charging App Feature Preferences (continued)
EV Charging App Features Preferences (continued)
EV Charging App Features Preferences (continued)
EV Charging App Features Preferences (continued)
EV Charging App Features Preferences (continued)
EV Charging App Feature Preferences (continued)
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| Deliverable Type | Customer Research |
|---|---|
| Author | Vitali Bielski |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Ev Charging Market |
| Keyword 2 | Electric Vehicle Charging |
| Keyword 3 | Electric Charging Infrastructure |
| Podcast | No |
| WIP Number | PEE4-01-00-00-00 |