Wireless Carrier Strategies and Opportunities in the North American Mobile Workforce Apps Market, 2020

Wireless Carrier Strategies and Opportunities in the North American Mobile Workforce Apps Market, 2020

Leveraging the App Reseller Role to Sell Adjacent Services, Improve Positioning, and Decrease Churn

RELEASE DATE
20-Feb-2020
REGION
North America
Research Code: 9ABE-00-48-00-00
SKU: IT04069-NA-MR_24166

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IT04069-NA-MR_24166

$1,500.00

$1,125.00 save 25 %

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Description

This study examines wireless carrier strategies in today’s North American mobile workforce apps market. The information contained in this study allows wireless carriers to benchmark their mobile worker app efforts against those of their peers. This study should also help mobile workforce app developers identify potential reseller partners.

Frost & Sullivan defines mobile workforce applications as software solutions that allow remote and mobile employees real-time access to and exchange of critical information, collaboration, and/or guidance via their smartphones, tablets, and other mobile devices. These solutions can also transmit valuable field information—such as worker location, task completion, etc.—to administrators.

Examples of current mobile workforce apps include mobilized field service management solutions, digital forms, software apps that extend sales force automation capabilities to a field sales rep’s mobile device, navigation and mapping applications, etc. These types of software offerings are also known as mobile worker or B2E business-to-employee apps.

This study discusses key market trends, includes profiles of the six Tier 1 North American wireless carriers, and lists potential growth opportunities. Relevant results from the most recent Frost & Sullivan Global Enterprise Digital Solutions Survey are also shared. These North American survey data identify:

o Mobile workforce app deployment plans
o Types of users
o Purchase drivers
o Barriers to adoption
o Preferred mobility partners
o Criteria used to select mobile business application partners
o Preferences regarding prepackaged vs. custom solutions
o Criteria used to select prepackaged mobile business apps

The mobile workforce applications market remains on a steady growth trajectory and offers wireless carriers an opportunity to function as a key distribution channel for select app developers—especially those application vendors that are targeting the small and mid-size (SMB) sector and its preference for prebuilt, subscription-based software solutions.

Each wireless carrier profile examines that carrier’s current mobile workforce app portfolio, identifies any new offerings, discusses strategic fit with the carrier’s larger business goals, and defines that carrier’s vendor partners, target markets, branding strategy, and areas of competitive differentiation.

Carriers are experiencing multiple benefits as mobile worker app resellers. These benefits include not only a share of the app revenues, but also increased customer stickiness, an opportunity to sell relevant core and adjacent services, and the chance to project an image of technology innovation to the business sector.

Unfortunately, North American businesses currently rank wireless carriers a distant third as a preferred mobile business applications partner. Methods for improving this positioning are discussed.

Table of Contents

Key Findings

Defining Mobile Workforce Applications

Carrier Mobile Workforce Apps—Key Trends

Carrier Mobile Workforce Apps—Key

Carrier Mobile Workforce Apps—Key

Frost & Sullivan Global Enterprise Digital Solutions Survey

Mobile Workforce Apps—Current Deployment Levels

Mobile Workforce Apps—Planned New Introductions

Mobile Workforce Apps—Types of Users

Mobile Workforce Apps—Adoption Drivers

Mobile Workforce Apps—Adoption Barriers

Mobile Workforce Apps—Preferred Mobility Partner

Mobile Workforce Apps—Mobility Partner Selection Criteria

Mobile Workforce Apps—Packaged vs. Custom Preference

Mobile Workforce Apps—Selection Criteria

Current Carrier Mobile Workforce Application Portfolios

Transformation in the Mobile Workforce Application Industry

AT&T Profile

AT&T Profile (continued)

Sprint Profile

Sprint Profile (continued)

Verizon Profile

Verizon Profile (continued)

Bell Canada Profile

Bell Canada Profile (continued)

Rogers Profile

TELUS Profile

TELUS Profile (continued)

Growth Opportunity 1—Mobilized Field Sales Automation Apps

Growth Opportunity 2—Industry-Specific Apps

Growth Opportunity 3—Integration

Growth Opportunity 4—Sales Expansion

Growth Opportunity 5—Leveraging 5G and IoT

Strategic Mobile Workforce App Imperatives for Wireless Carriers

The Last Word

Legal Disclaimer

List of Exhibits

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
This study examines wireless carrier strategies in today’s North American mobile workforce apps market. The information contained in this study allows wireless carriers to benchmark their mobile worker app efforts against those of their peers. This study should also help mobile workforce app developers identify potential reseller partners. Frost & Sullivan defines mobile workforce applications as software solutions that allow remote and mobile employees real-time access to and exchange of critical information, collaboration, and/or guidance via their smartphones, tablets, and other mobile devices. These solutions can also transmit valuable field information—such as worker location, task completion, etc.—to administrators. Examples of current mobile workforce apps include mobilized field service management solutions, digital forms, software apps that extend sales force automation capabilities to a field sales rep’s mobile device, navigation and mapping applications, etc. These types of software offerings are also known as mobile worker or B2E business-to-employee apps. This study discusses key market trends, includes profiles of the six Tier 1 North American wireless carriers, and lists potential growth opportunities. Relevant results from the most recent Frost & Sullivan Global Enterprise Digital Solutions Survey are also shared. These North American survey data identify: o Mobile workforce app deployment plans o Types of users o Purchase drivers o Barriers to adoption o Preferred mobility partners o Criteria used to select mobile business application partners o Preferences regarding prepackaged vs. custom solutions o Criteria used to select prepackaged mobile business apps The mobile workforce applications market remains on a steady growth trajectory and offers wireless carriers an opportunity to function as a key distribution channel for select app developers—especially those application vendors that are targeting the small and mid-size (SMB) sector and its preference for prebuilt, subscription-based software solutions. Each wireless carrier profile examines that carrier’s current mobile workforce app portfolio, identifies any new offerings, discusses strategic fit with the carrier’s larger business goals, and defines that carrier’s vendor partners, target markets, branding strategy, and areas of competitive differentiation. Carriers are experiencing multiple benefits as mobile worker app resellers. These benefits include not only a share of the app revenues, but also increased customer stickiness, an opportunity to sell relevant core and adjacent services, and the chance to project an image of technology innovation to the business sector. Unfortunately, North American businesses currently rank wireless carriers a distant third as a preferred mobile business applications partner. Methods for improving this positioning are discussed.
More Information
No Index No
Podcast No
Author Jeanine Sterling
Industries Information Technology
WIP Number 9ABE-00-48-00-00
Is Prebook No
GPS Codes 9705-C1,9657,9658