Wireless Carrier Strategies and Opportunities in the North American Mobile Workforce Apps Market, 2020
Wireless Carrier Strategies and Opportunities in the North American Mobile Workforce Apps Market, 2020
Leveraging the App Reseller Role to Sell Adjacent Services, Improve Positioning, and Decrease Churn
20-Feb-2020
North America
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Description
This study examines wireless carrier strategies in today’s North American mobile workforce apps market. The information contained in this study allows wireless carriers to benchmark their mobile worker app efforts against those of their peers. This study should also help mobile workforce app developers identify potential reseller partners.
Frost & Sullivan defines mobile workforce applications as software solutions that allow remote and mobile employees real-time access to and exchange of critical information, collaboration, and/or guidance via their smartphones, tablets, and other mobile devices. These solutions can also transmit valuable field information—such as worker location, task completion, etc.—to administrators.
Examples of current mobile workforce apps include mobilized field service management solutions, digital forms, software apps that extend sales force automation capabilities to a field sales rep’s mobile device, navigation and mapping applications, etc. These types of software offerings are also known as mobile worker or B2E business-to-employee apps.
This study discusses key market trends, includes profiles of the six Tier 1 North American wireless carriers, and lists potential growth opportunities. Relevant results from the most recent Frost & Sullivan Global Enterprise Digital Solutions Survey are also shared. These North American survey data identify:
o Mobile workforce app deployment plans
o Types of users
o Purchase drivers
o Barriers to adoption
o Preferred mobility partners
o Criteria used to select mobile business application partners
o Preferences regarding prepackaged vs. custom solutions
o Criteria used to select prepackaged mobile business apps
The mobile workforce applications market remains on a steady growth trajectory and offers wireless carriers an opportunity to function as a key distribution channel for select app developers—especially those application vendors that are targeting the small and mid-size (SMB) sector and its preference for prebuilt, subscription-based software solutions.
Each wireless carrier profile examines that carrier’s current mobile workforce app portfolio, identifies any new offerings, discusses strategic fit with the carrier’s larger business goals, and defines that carrier’s vendor partners, target markets, branding strategy, and areas of competitive differentiation.
Carriers are experiencing multiple benefits as mobile worker app resellers. These benefits include not only a share of the app revenues, but also increased customer stickiness, an opportunity to sell relevant core and adjacent services, and the chance to project an image of technology innovation to the business sector.
Unfortunately, North American businesses currently rank wireless carriers a distant third as a preferred mobile business applications partner. Methods for improving this positioning are discussed.
Table of Contents
Key Findings
Defining Mobile Workforce Applications
Carrier Mobile Workforce Apps—Key Trends
Carrier Mobile Workforce Apps—Key
Carrier Mobile Workforce Apps—Key
Frost & Sullivan Global Enterprise Digital Solutions Survey
Mobile Workforce Apps—Current Deployment Levels
Mobile Workforce Apps—Planned New Introductions
Mobile Workforce Apps—Types of Users
Mobile Workforce Apps—Adoption Drivers
Mobile Workforce Apps—Adoption Barriers
Mobile Workforce Apps—Preferred Mobility Partner
Mobile Workforce Apps—Mobility Partner Selection Criteria
Mobile Workforce Apps—Packaged vs. Custom Preference
Mobile Workforce Apps—Selection Criteria
Current Carrier Mobile Workforce Application Portfolios
Transformation in the Mobile Workforce Application Industry
AT&T Profile
AT&T Profile (continued)
Sprint Profile
Sprint Profile (continued)
Verizon Profile
Verizon Profile (continued)
Bell Canada Profile
Bell Canada Profile (continued)
Rogers Profile
TELUS Profile
TELUS Profile (continued)
Growth Opportunity 1—Mobilized Field Sales Automation Apps
Growth Opportunity 2—Industry-Specific Apps
Growth Opportunity 3—Integration
Growth Opportunity 4—Sales Expansion
Growth Opportunity 5—Leveraging 5G and IoT
Strategic Mobile Workforce App Imperatives for Wireless Carriers
The Last Word
Legal Disclaimer
List of Exhibits
The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Related Research
Popular Topics
No Index | No |
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Podcast | No |
Author | Jeanine Sterling |
Industries | Information Technology |
WIP Number | 9ABE-00-48-00-00 |
Is Prebook | No |
GPS Codes | 9705-C1,9657,9658 |