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Wireless Carriers Leverage Industry-Specific Products and Expertise to Compete in the North American Field-Centric Worker Applications Market
Advanced Technologies, Increased Internal Coordination, and Stronger Product Control Can Create Growth Opportunities
17-May-2022
North America
Market Research
This study defines field-centric worker apps as software solutions that are used out in the field, where the mobile employee is typically traversing from site to site during his or her work day. Sample worker types can include field sales reps, field service technicians, public safety first-responders, utility field techs, insurance adjusters, home health care workers, etc. Field-centric worker apps are mobile-first, allowing these workers real-time access to, and exchange of, critical information, collaboration, and/or guidance via their smartphones, tablets, and even smart glasses and smart watches.
These field-based workers understand that mobile access to the right information and guidance can produce better, more timely outcomes. As a result, field-centric worker applications are receiving increased attention and growing in terms of capabilities. In addition, the evolving status of wireless carriers–the pioneering channel in this market–is of particular interest. This study examines the role of North America’s top-tier wireless carriers in the field-centric mobile applications market, including their current portfolios, challenges, and growth opportunities.
Features of these apps can include mobile forms and work flows, checklists, video streaming, mobile payment, predictive analytics, customer history, wireless timecards, reports and dashboards, etc. While the range of field-centric worker app capabilities continues to grow, wireless carriers tend to lag on adoption of innovative technologies, which can negatively impact their value proposition with prospective customers.
Adoption dynamics and strategic imperatives are examined. Revenue forecasts are provided for wireless carrier performance in two product categories: 1) Small and Mid-sized Business (SMB) solutions for companies with fewer than 500 employees, and 2) Enterprise solutions for businesses with 500+ total employees. This wireless carrier portion of the field-centric worker app market remains in growth mode and is projected to exhibit a CAGR of 22.8% over the study’s 2021-2027 forecast period.
The carriers that are profiled in this study are: AT&T, Bell Canada, Rogers Communications, TELUS, T-Mobile USA, and Verizon.
Key Issues Addressed
- What are the top three strategic imperatives impacting wireless carriers in the field-centric worker apps industry?
- What are four potential growth opportunities for wireless carriers in this industry?
- How is the role of the wireless carrier evolving in this industry?
- Who is the wireless carrier competing against?
- For each of the six profiled carriers: What products are currently being offered? How does participation in this solution category “fit” into the carrier’s larger business strategy?
Author: Jeanine Sterling
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Field-Centric Worker Application Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Field-Centric Worker Applications Market Scope of Analysis
Field-Centric Worker Applications Market Scope of Analysis (continued)
Field-Centric Worker Applications Market Scope of Analysis (continued)
Market Segmentation
Key Competitors for Field-Centric Worker Applications Market
Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
Growth Drivers in Field-Centric Worker Applications Market
Growth Restraints in Field-Centric Worker Applications Market
Forecast Assumptions for Wireless Carriers in Field-Centric Worker Applications Market
Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
Revenue Forecast by Segment, for Wireless Carriers in Field-Centric Worker Applications Market
Revenue Forecast Analysis for Wireless Carriers in Field-Centric Worker Applications Market
Pricing Trends and Forecast Analysis for Wireless Carriers in Field-Centric Worker Applications Market
Competitive Environment, Field-Centric Worker Applications Market
North American Wireless Carrier Profile—AT&T
North American Wireless Carrier Profile—AT&T (continued)
North American Wireless Carrier Profile—Bell Canada
North American Wireless Carrier Profile—Rogers Communications
North American Wireless Carrier Profile—TELUS
North American Wireless Carrier Profile—T-Mobile USA
North American Wireless Carrier Profile—Verizon
North American Wireless Carrier Profile—Verizon (continued)
Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
SMB Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
Forecast Analysis, Small and Mid-sized Business (SMB) Solutions
Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
Enterprise Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
Forecast Analysis, Enterprise Solutions
Growth Opportunity 1—Leveraging 5G and IoT to Create More Cutting-Edge Apps, Expand Upmarket, and Increase Revenues, 2022
Growth Opportunity 1—Leveraging 5G and IoT to Create More Cutting-Edge Apps, Expand Upmarket, and Increase Revenues, 2022 (continued)
Growth Opportunity 2—Adding More Vertical-Specific Solutions to Increase Revenues and Expand Market Share, 2022
Growth Opportunity 2—Adding More Vertical-Specific Solutions to Increase Revenues and Expand Market Share, 2022 (continued)
Growth Opportunity 3—Revisiting the Current Field-Centric Worker App Base to Create New Sales Opportunities, 2022
Growth Opportunity 3—Revisiting the Current Field-Centric Worker App Base to Create New Sales Opportunities, 2022 (continued)
Growth Opportunity 4—Adding a Mobile Sales Force Automation App to Increase Revenues, 2022
Growth Opportunity 4—Adding a Mobile Sales Force Automation App to Increase Revenues, 2022 (continued)
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Key Issues Addressed
- What are the top three strategic imperatives impacting wireless carriers in the field-centric worker apps industry
- What are four potential growth opportunities for wireless carriers in this industry
- How is the role of the wireless carrier evolving in this industry
- Who is the wireless carrier competing against
- For each of the six profiled carriers: What products are currently being offered How does participation in this solution category “fit” into the carrier’s larger business strategy
Author: Jeanine Sterling
| Deliverable Type | Market Research |
|---|---|
| Author | Jeanine Sterling |
| Industries | Information Technology |
| No Index | No |
| Is Prebook | No |
| Podcast | No |
| WIP Number | K737-01-00-00-00 |